Newspaper Ads! How many think this is the best tool to market your listing? Do you see a trend that is starting to move away from this kind of ads?

Asked by Lesley Gleason, Alton, IL Thu Jun 28, 2012

Do you think newspaper ads are still effective to sell a house? How many still think this is the best tool in marketing your listing?

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Christopher…, Agent, Tarrytown, NY
Thu Jun 28, 2012
Hi, I've never though newspaper ads were the best way to sell my listings. The MLS is #1 and the internet #2 these days. I do find that homes that have some sort of feature in the newspaper do much better then just placing an ad. The ads tend to get lost in the massive sea.

0 votes
Annette Law…, Agent, Palm Harbor, FL
Thu Jun 28, 2012
A trend away from listings in newspapers!!!
That train left the station years ago!!

You can use the newspaper to get business....but it will not be through advertising listing(s).
1 vote
Barbara Cart…, Agent, New Paltz, NY
Tue Jul 3, 2012
Some sellers want tosee their home in print. I think of it like a parent being proud to see their child in the paper.

I really think the most benefit is for the agent, for brand recognition. When I see ads I remember the agent not the home. So if a client demands it. I look at it as a marketing tool for my brand.

This wasa great discussion!
0 votes
Carrie Brase, Agent, Edwardsville, IL
Mon Jul 2, 2012
I could really care less if my listing are in the newspapers. I still do some limited ads in a few of the papers to keep the select few clients happy. I think 99% of our business comes from the internet.
0 votes
Hey there Carrie! Thanks for giving me an answer! Nice to see the local agents give a "shout out"! Hope things are going well for you in Troy!
Flag Tue Jul 3, 2012
Carmen Brode…, Agent, Scottsdale, AZ
Sun Jul 1, 2012
Internet exposure is the most effective way to market your homes these days. You are wasting your time, money and effort on newspaper ads.
0 votes
Carla Muss-J…, , Portland, OR
Sun Jul 1, 2012
Starting?? A trend that is starting?!? The "newspaper ad" ship has sailed several years ago and it's never going to come back to port. In the next 10-20 years those people who actually read newspapers . . . won't be. The aging population will be replaced by a generation that will never know what newspaper print on their fingers is like.
0 votes
Joan Lorberb…, Agent, Boca Raton, FL
Sun Jul 1, 2012
Newspaper ads have not produced a buyer for me in years so I only very occasionally advertise this way. It is a vehicle to promote myself, to promote the brokerage firm and to appease sellers.
Simply put it's not cost-effective.
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Fri Jun 29, 2012
Definitely. The only reason I still use print advertising is to appease my Sellers. I work primarily in a 55+ area and have to say the newspaper here (which only comes out 2x a week) is still read by many, many locals. By far the best way to sell listings is by leveraging the power of the internet to get them sold.
0 votes
inna ivchenko, Agent, Calabasas, CA
Thu Jun 28, 2012
Some seller specifically request newspaper ads and I will do it, but since here in California a listing agent usually pays all marketing can be very costly.
0 votes
Bobby Woofter, Agent, Boston, MA
Thu Jun 28, 2012
Newspaper ads are considered archaic in my market. People will take them out more to promote brand awareness rather than market listings. The internet has been king for a few years now and that trend is only going to continue.
0 votes
Agreed, not sure I know too many folks who still buy a paper!
Flag Thu Jun 28, 2012
Laura Feghali, Agent, Stamford, CT
Thu Jun 28, 2012
Hi Lesley,
No, I don't believe that newspaper ads are the best avenue to market your listings. Most agents know that at least 90% of buyers begin their home search on the internet. My RE firm has been touting the use of the internet vs. newspaper ads for a number of years now. Why would there be so many real estate web sites available to search for properties for sale if this was not a more successful way of advertising?

My office utilizes the local paper to advertise open houses and new listings but it's mainly just to appease the sellers so that they feel their home is not being left out when compared to other RE firms newspaper ads.

Laura Feghali
Prudential Connecticut Realty
0 votes
Steve Quinta…, Agent, Albuquerque, NM
Thu Jun 28, 2012
Excellent question because many people read newspapers. Buyers want to know iftheir research is complete when they use the newspaper. Sellers want to know if their property should be listed in the newspaper.

The general, in my opinion, is that the newspaper is not the place to market a property. There are some exceptions. The business section can be useful for certain properties and reaching certain markets. An multiple home open house tour might be good in the newspaper. The Sunday real estate section probably gets some looks. Other examples likely exist.
0 votes
Lesley Gleas…, Agent, Alton, IL
Thu Jun 28, 2012
Great comments! Keep them coming!
0 votes
allan erps,A…, Agent, Pearl River, NY
Thu Jun 28, 2012
Annette has a priceless answer! True that if you are in a rural community it may have better value. That and a sandwich billboard sign on your back appear to be in the past!
0 votes
Darrell D. D…, Agent, Schertz, TX
Thu Jun 28, 2012
There may be an exception in some small, rural communities....but in 99% of the country, printed advertising is a waste, as Tim already stated. With advances in technology, many buyers show up to showings with their iPads, smart phones, etc. The Internet is where 89% of buyers supplement their home search.
0 votes
Tim Moore, Agent, Kitty Hawk, NC
Thu Jun 28, 2012
I find that any printed media ad is a waste of time, money and paper.
0 votes
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