My Listing needs more exposure, any ideas? Its currently listed at over 125k under market price, and only been on the market 5 weeks.

Asked by Etienn Couret, New York, NY Thu Nov 21, 2013

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10
Karen Cheung, Agent, New York, NY
Thu Nov 21, 2013
Etienn,

I assumed from your last comment that you are a real estate agent. If you are already listing on the major websites, I can't see why you're not getting enough exposure.

I work a lot with buyers and understand what they look for in an ad. Not sure what you've already done but here's some questions to ask yourself.
- Have you sent out broker blasts to other brokerages? Invite them to open houses?
- Are the photos posted professionally taken?
- Is the layout especially challenging? If so having a suggested furniture layout helps or an alternative floor plan... I can help with this - I'm also an architect.
- Is the apartment staged?
- How many open houses have you held? and how's the attendance?
- When you said properties around the area are price x/sq ft, are you using the properties on the market currently? or recently has a contract signed or recently closed as a comparison?

If I assumed wrong at the beginning and would consider a real estate professional to represent your property, please reach out to me. I'd be happy to help.

Karen Cheung
917.344.9544
kcheung@citihabitats.com
1 vote
Just noticed you actually had the ad on your profile as your listing. The photos look good. I think posting a floor plan will help sell the property and disclosing the address - unless this is your owner's request not to post the address... you can leave out the unit number.
Flag Thu Nov 21, 2013
Gail Gladsto…, Agent, 11743, NY
Thu Nov 21, 2013
Etienn,

Contact me at gail@GladstoneGroupRealty.com and I will be happy to share my list of promotional websites with you.
0 votes
Tom Dawson, Agent, New York, NY
Thu Nov 21, 2013
Try an OLR broker blast. As you probably know, that goes to all of us with an OLR account. From what you've said below, it seems thats something you haven't done and it would certainly get the property more exposure.
0 votes
done that twice
Flag Fri Nov 22, 2013
Janet Nation,…, Agent, Baldwin, NY
Thu Nov 21, 2013
Your home is not $125K below market value, you would have had a buyer already with multiple offers even if you are attempting to sell it on your own. If you need more exposure, hire a licensed real estate professional who can give you the exposure you need.
0 votes
Please only positive comments. I have a recent appraisal at over 975k, current list price 859k. Last sale in the building, comparable apartment was 990k. Prices per square foot in surrounding buildings all over 1000/s.f. and apartment currently listed at 859/s.f. Condition is excellent. I'm a successful realtor and have sold many properties. For some reason this property is just not getting a lot of exposure even though there isn't any inventory in the neighborhood. Its on steeteasy, trulia, OLR, realty mx, and other sites. I was looking for some creative ideas to further market the property from experts, not a tour through the basics of what people do.
Flag Thu Nov 21, 2013
Anna M Brocco, Agent, Williston Park, NY
Thu Nov 21, 2013
If you are not listed with a broker consider the idea--when a property is in fact priced/listed "at over 125k under market" multiple offers would have occurred by now--therefore review comps, recently sold similar properties in the immediate, see what the data suggests and go from there...
0 votes
Anoop Punjabi, , New York, NY
Thu Nov 21, 2013
Hi Etienn,

If I found the proper information from Acris, it does not appear that your property is being marketed by any agent. The only way to get your apartment sold quickly is to get proper exposure and that is achieved by listing with an agent exclusively.

Feel free to call or email me if you wish to discuss listing your property.

Anoop Punjabi
apunjabi@ccrny.com
212-994-3247 / 917-972-6009
0 votes
Akilah Willi…, , New York, NY
Thu Nov 21, 2013
You have to check the marketing of your company. Check where your listing feeds out to.
0 votes
Joseph Hasti…, Agent, Bayside, NY
Thu Nov 21, 2013
Listed by whom? How do you know it's $125K below market? Who did your comps? Your question leaves out a lot of pertinent information. If you want responses, fill in the info gaps please.
0 votes
Tom Dawson, Agent, New York, NY
Thu Nov 21, 2013
If its listed with a broker which you seem to imply, you need to talk to him. What is he doing today to market your property?
Are you saying it needs more exposure because you aren't getting any people in to look at it? Or they're coming but no offers? Have you gotten feedback on what potential buyers think?
0 votes
Annette Law…, Agent, Palm Harbor, FL
Thu Nov 21, 2013
Elienn,
How are you going about selling your home?
DIY?
FSBO?
Flat fee not represented?
Flat fee represented?
Discounter?
Rebater?
Affiliate?
Collaborative?
real estate agent?
REALTOR?
What you choose will determine the outcome.
Now, what is the data that suggests you need more exposure?
I'm serious, if your home is receiveing proper exposure by evaluting 2nd level response, the counts will be as projected. If the counts are as projected, exposure is NOT the problem.
-
More data will lead to better guidance.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
0 votes
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