You are faced with the same challenge every real estate professional faces. That challenge is distinguishing the service and product you provide from that of the other 6,000 agents or 3,000 lenders. You must be able to articulate in vivid terms..
"Why choose you?"
A response like, "For my exceptional service" is a rookie mistake that is intreped, "Trust me with your precious client 'cause I care." That truly does not sound one sylable different than EVERY other lender, title company rep, inspector, appraiser, stager, who has invested so little mental energy.
Understanding this is a two way street is crucial. From this understanding, lots of doors open
Give me something to talk about. Your company, Residential Finance, does not appear on http://www.BankingGrades.com
I take great pleasure in diverting business way from Bank of America, Chase, Wells Fargo and Citi, all of whom suck capital out of the local enconomy, but you must be in the arena that allows this candid conversation.
Finally, be aware. you need to be next or last to benefit from the calleral damage that results from inordinate closing times (60 days!!!) garbage fees, creating competing models (rebates at agent expense) and the myriad of issues that create dissappontment for an agent and causes them to scramble for new resources. Keep sending email or post mail to adivse of your closing times, services, rates......and.......wait for it.......
client referrals. You know...that two way street thing.
When we are in need, we will go with the last or next one that contacts us or ask our peers who is the rising star. Stay plugged into the agent centric websites and be ready to pounce when you see a post by a local NEWBIE....these newbies have no resources with whom you must compete. the bad thing is 94% will be gone in two years.
Best of success to you.