Keller Williams vs Coldwell Banker

Asked by anextrabox, Columbus, OH Mon Oct 28, 2013

I worked for KW when I was a new agent and received 0 training. All I was givin was a copy of Gary Keller's book and another agent to answer questions but it stopped there. When I asked about training and learning basics like lead generation again I was just told to read the book. I switched offices and the same thing happened. I got out of the business but still want to pursue it. I spoke with both KW and Coldwell Banker and even though the fees are more at CB they seem to have a much better training program. Is it worth it in the long run if I want to be a full time realtor to make less per transaction and not have to buy a thing or to pay for outside classes and cards/signs/lockboxes/etc and get more per sale?

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Annette Law…, Agent, Palm Harbor, FL
Sat Jan 11, 2014
A Next in Columbus OHIO,
So, you want to repeat your mistake.
That is exactly what you are destined to do.
You are looking at and for the WRONG information.
DO NOT ask the broker or anyone else to comment on the training provided. They are all programmed to deceive. It is like the folks who bought a house in Tumbleweek Alaska (ficticious example). When asked, "How's the schools?" the answer is always, 'GREAT." To say other wise is to confess, "I be stupid and bought in the wrong location." No one is going to confess that.
Next in Columbus, what you MUST do is MEASURE the RESULT of the training and support provided by the broker.
If the training and support is effective it will be REVEALED in the AVERAGE number of transactions per agent of that office.
The national average is around 10. You do not want to spend a moment considering an office with averages less than 18. (look at OFFICE numbers, NOT franchise numbers)
YOU are a business person. You need to look at results, and you must produce results. The broker with whom you chat are only there to collect the fee. Don't forget that.
Look for RESULTS.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
1 vote
Ron Sasso, Agent, Rapid City, SD
Tue Feb 7, 2017
I interviewed several brokers prior to landing with Coldwell Banker. I feel strongly that it was the best decision. I interviewed at most of the big firms in town and a smaller firm as well. When interviewing at EXIT, I learned that Keller Williams may have more agents, but the dollar volume per agent is much lower. What I have seen is that a well trained agent is more likely to be a successful agent, and a well trained agent is likely going to protect their clients much better than someone who did not receive the same amount of training.

When shopping, think about substance over the what appears shiny and new. A mistake in a home sale can be very, very costly for everyone involved. If you are looking at becoming an agent, talk to agents in that firm. Ask them tough questions. I chose Coldwell Banker when I was selling my home and I chose them as a company to work for.
0 votes
Barry Stewart, Agent, Watertown, NY
Sat Jan 11, 2014
I recently switched to Coldwell Banker after a bad experience with my first brokerage. I am very happy here but that is based on the culture of high moral standards. I think anywhere you go (and this is true of most sales), it is up to you to seek out training opoortunities as well as get mentorship. Remember, being a real estate agent is running your own business. I also agree with Annette about finding a mentor.
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Sat Jan 11, 2014
I absolutely agree with Annette--it is not about the fees but rather the results. Instead of expecting your brokerage to train you it sounds like you should consider finding a top agent in your area and ask if they would consider mentoring you. It will be a win win for both of you as top agents are always looking for quality help.
0 votes
Suzanne MacD…, Agent, Morristown, NJ
Tue Oct 29, 2013
If that is accurate, then things have changed drastically. I would pick KW hands down! We have several training programs, for example IGNITE, which is generally free to agents, will show you how to literally "IGNITE" your business, set it on FIRE! If you are willing to pay just a little bit for even more training we have BOLD, which takes you to the next step. There are on line training programs, in house training programs, off site training programs. I have never seen so much training at any brokerage! And 95% of it is free! Add to that the higher commission split and it just makes sense. Yes, I pay for signs and lock boxes, but that is a one time thing for the most part. Otherwise I only pay a small monthly fee that includes my fees, two agent websites and a database management system that rivals the best, so I don't have to pay for cards, I can rely mostly on email. If you follow the system you will find you pay less and earn more at KW.
0 votes
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