Just curious, what is your answer when a seller says, "Why Should I Choose To Do Business with You vs. All Other Options?”

Asked by Jimish S Desai, Wheaton, IL Wed Mar 26, 2014

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Judi Monday, CRS’s answer
Judi Monday,…, Agent, Green Valley, AZ
Fri Mar 28, 2014
Only you can decide what sets YOU apart from all the others. Is it your marketing plan? Your communication and/or negotiation skills. Take some time and do an inventory of what you bring to the table over and above the rest. If you can back that with proof so much the better--i.e. I am consistently ranked in the top 3 agents...I attribute that to .....

By the way the "what sets me apart from all the others" is my favorite question to be asked...with a little searching, I'll bet it will become yours as well.
0 votes
Bert Pope, Agent, Tallahassee, FL
Fri Mar 28, 2014
Jimish, you have already developed your ansewer.
see below:
"Since 2007 I have been in the real estate arena. I started out investing in fix & flips, and then acquiring rentals for long term investments.

Since I have a strong investment background and as my business grew, my friends and family starting asking me I can assist them in researching different markets for their new homes and what I can do to help them attract the best price to sell their home.

In being a realtor, it brings me endless joy and passion to assist both buyers/sellers with their homes. This can be a stressful process, but teaming up with an experienced professional like myself, can aid in making real estate transactions a smooth process.

My background also includes in earning a Bachelors of Science in Economics from the University of Illinois at Chicago, class of 2001.

I am a family man and my family is my life."

Share with that seller that you know exactly what they are looking for in trying to get as much for thier home as possible, while pricing it effectively. You do this constantly with the flips you are doing.
Plus, with the team you have built doing the flips, if any issues arise you are more equiped to resolve anything quickly to satisfy any buyers needs.
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Akil Walker, Agent, Upper Marlboro, MD
Thu Mar 27, 2014
Hello Jimish,

Highlight was separates you from the rest of the competition whether its attention to detail, # of sales in the last month, year, etc. Then ask them to sign on the dotted line.
0 votes
Annette Law…, Agent, Palm Harbor, FL
Thu Mar 27, 2014
I recently wrote a letter of recommendation addressed to the admissions board of an institution of higher learning. Of all the recommendations letters read by the admission officials one letter will be so outstanding (unconventional use) it will not leave their thoughts. I advised the benefactor, "The letters purpose is to compel the reader to ask you these two questions.." Equipped properly the benefactor was well prepared when those two questions were asked.

My point is skilled communication DID produce EXACTLY the results intended.

If asked, "Why should I choose you?".....I can suggest how I got into their presence in the first place.

it is because I know communication....how to reach them, how to reach the people they want, how to bring the business to them as opposed to waiting in the hope business comes. YOU called me because what you read resonated with what you know you need. And you did do what I wanted you to do.

The same will be true regarding the buyer for your home. Being here today I have demonstrated the effectiveness of what I do for a living. 30 minutes from now you will want to get started but will remember the only question left to ask, and as important as it seem now, it really won't matter. Shall I get started?

30 minutes later, the last and insignificant, irrelevant question will be , "What are your fees?" I open the folded paper and show them their question.

If you understand what happened in all those situations you will see the turning towards their need and away from their fear. Away from adversary to communion. From doubt to trust.

Opposition REQUIRES resistance! Don't take the bait and get trapped.

Oh, those two questions for which the benefactor was prepared?
1. Do whispers still guide you?
2. Share with me the greater purpose?
Image the image created to keep those questions alive in the mind of the official. The outcome is the beneficiary has dictated the context of the interview for the purpose of their intent, to reveal those of vision are a asset for ANY institution.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
Real Estate Made EZ
0 votes
Yanoska Diaz, Agent, Miami, FL
Thu Mar 27, 2014

Properties I have sold in the past 12 months have average X number of days in the market.

My recommended list price vs sold price ratio is X%

It works!
0 votes
In black and white
Flag Thu Mar 27, 2014
Amanda Chris…, Agent, Fort Wayne, IN
Thu Mar 27, 2014
I answer by letting them know that they get both Amanda (my wife) and I working for them. I explain that we each have our strengths and how we work together as a team to get the job done.

If it's a seller, I talk about our amazing office, our local TV show that their listing will be on, and the technology that we use to sell their home. Professional photography... etc.

For buyers we discuss our experience and knowledge of the market... etc.

Thankfully most of our business comes from our social media marketing, so people already feel like we're the agents they want to use when it's time. Plus we get a ton of personal referrals.

Good question!
0 votes
Dan Tabit, Agent, Issaquah, WA
Wed Mar 26, 2014
Hi Jimish,
Good question, but the answer will depend on the client and their needs. I love to compete and feel very good about my strengths and processes when helping my clients solve their housing issues. Whether buying or selling, I'm convinced that I'm their best choice the vast majority of the time. I'm also honest enough to say when I'm not.
I've been doing this a long time, but not so long that I'm stale. I stay on top of trends, but don't chase gimmicks. I often will refer to my recent successes and I'm always happy to provide references.
I think it all comes down to confidence and understanding what the clients goals are and knowing if I can achieve them or not.
0 votes
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