David Rider adds much needed humor to a very volitle situation.
Assess if the family and friends in question are those you can afford to lose forever.
If they are, more forward.
If these near and dear ones are important to you, be aware, when money is involved, relationships CHANGE!
Your choices are:
1. Refer to a trusted associate
2. Do the deal FREE.
or roll the dice
3, "I've been trying to get rid of these folks for years!"
4. Proceed in the traditonal manner if there exists a well established pattern of attentive and genuine communication with an well defined process for resolving conflict based on common values.
It is absolutely amazing how one's best efforts can be misinterpreted by those who drag a trainload of baggage. When your lips are moving discussing the marketing stategy all they hear is 'whaa, whaa waaa, waaa' which is translated, "promised to sell in four days to cash buyer sight unseen."