Is it worth establishing your own personal web site in addition to the "cookie cutter" version that might be available through your office?

Asked by Gerard Balsamo, Holmdel, NJ Thu Sep 6, 2012

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Scott Miller, Agent, Boca Raton, FL
Mon Sep 10, 2012
Hi Gerard.

Absolutely. The more 'juice' you have on the net, the better. Make sure the site has IDX and try to update the content at least once a week if not once a day.


Scott Miller
0 votes
Don Maclary, Agent, Virginia Beach, VA
Sat Sep 8, 2012
Does not have to be a complicated one, Mine is a huge help to me! Biggest value is in Google knowing who I am and the care I provide my customers.
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Sat Sep 8, 2012
Definitely. I learned the hard way it is hard to move a cookie cutter site up the Google ranks not to mention not being able to do much personalization of the site. I have both sites and by far, my own website outperforms the other--plus no matter which company I'm with, my site stay with me and I don't have to start over fresh.
0 votes
Jessica Hood…, Agent, Gambrills, MD
Thu Sep 6, 2012
Absolutely. Especially if you specialize in a specific area. 60% of my business is generated on line and the rest from referral. It takes hard work and dedication to be successful. But focus on one city or neighborhood and branch out from there. It's not something you can spring up overnight.
0 votes
Christopher…, Agent, Tarrytown, NY
Thu Sep 6, 2012
Hi, Ive found with the "cookie cutter" office site you are limited with your ability to change things and search engine optimization

0 votes
Andrew Tisel…, Agent, Clifton, NJ
Thu Sep 6, 2012
I used to think website are not worth the time and cost until I found IMSD
Everyone has a website why would they come to your website.

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0 votes
Bruce Kunz, Agent, Brick, NJ
Thu Sep 6, 2012
Hi Gerard,
One big advantage to having your own website is that it is yours - not someone else’s. Sounds obvious, but many do not realize where the lines are until it is too late.

For example, if you leave the office now providing your "cookie cutter" site, you'll likely lose your content and your site may forward users to another agent.

Keeping your own site current and functional guarantees your information will be available and you can be contacted no matter who you associate with in the future. You can always provide a link from your own site to "theirs" to get the benefit of both.

Good Luck,
0 votes
Hi Bruce,
Thanks. That's a big plus for having your own website. It is portable. I guess you can also promote your personal brand more.
Flag Thu Sep 6, 2012
Maria Cipoll…, Agent, Coral Springs, FL
Thu Sep 6, 2012
Is more advantanges to have your own personal website than disavantages.

- Flexibility of the content (can be change without to ask soeone to do it for you).
- You can potencially reach a wider audience.
- The internet has allowed business to break to the geographical barriers and become accesible,
virtually from any country in the world by a potential customer that has internet access.
- Offer convenience for your potential clients. It is far away convenient for a person to research
for a property, than it is to get in a car, drive somewhere or ask a person for help.
- A website give you the opportunity to tell potential customer what you are about and why you
deserve their business.

Good Luck,

Maria Cipollone
Century 21
0 votes
Annette Law…, Agent, Palm Harbor, FL
Thu Sep 6, 2012
It not what you have that matters.
It is what you do with what you have!
ANY website can be productive.
It rarely happen without clarity of purpose..
Understand, the consumer will need three points of validation before contacting you. If these are already in place where they can find them, then you've got your bases covered.
Be aware, most cookie cutter real estate websites break the very first rule of website construction.
Clear and limited purpose. If there is 10 tabs, 14 links, a flash intro, and a voice over...there may be reason to rethink the objective.
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
0 votes
Hi Annette, Thanks for the advice. Are the three point of validation an ancient real estate secret or something you can share? I can guess what they might be but then again I could be wrong. Sounds like you have some good experience with web sites.
Flag Thu Sep 6, 2012
Barbara Gran…, Agent, Anaheim, CA
Thu Sep 6, 2012
Hi Gerard,

With no cost websites from Wordpress, you would be hardpressed not to have one. I have had both and believe there is a huge difference. You can tailor your personal website, whereas on a company website there is not much difference between you and the person that follows your name on the company roster.

However, remember the key to an effective website is fresh content. You must be willing to devote the necessary time to maintain it.

Best of luck!

Barbara Grandolfo
0 votes
Chad Gray, Agent, Fort Lauderdale, FL
Thu Sep 6, 2012

A personal real estate website has its advantages and disadvantages, here are a few to consider:

- You have control over your prospective clients' experience
- You can brand yourself
- You can use the website as a complement to your networking and marketing activities

- Cost
- Time required for maintenance (content, upgrades, etc.)
- It can be difficult, not impossible, to break out from all the other real estate websites - especially those with deep pockets like big agencies, Trulia, Zillow, HGTV, etc.

I hope this is helpful!

Chad Gray PA, Realtor
Luxury Living Fort Lauderdale
Coldwell Banker Residential Real Estate
0 votes
Tim Moore, Agent, Kitty Hawk, NC
Thu Sep 6, 2012
It seems like every Realtor today has a website. back in the day it was a nice tool for those able to create a website, but today they are like penny's and we have too many to mean anything of real importance. The real estate market is getting better, I can tell because 3 years ago no one was trying to get me to buy anything, today everyone is trying to sell me websites, foreclosure lists, leads, advertising spots, upgrades in Zillow and here, and all to get us to think we are helping ourselves make more sales. This goes in cycles I have noticed and we are in a full upswing. Watch your wallet.
0 votes
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