As you may know Market Leader was recently purchased by Trulia.
The leads generated by Market Leader are 'typical' internet leads.
Of the total volume of leads you buy, about 15% can be identified as leads you should invest your time. 1 in five of these will pan out.
Like most selllers of internet leads, they are sellling the false premise that you must respond to all inquires in 2.4 nano-seconds. If you have the clarity of thought to know your market, spot the qualifiers and resond accourdingly, ML can prove to be an element in your array of resources. If you do not have the clarity of thought, you willl a have PAID for a job. Those who have fallen into such a trap will know exactly what I'm talking about.
in the end you will conclude you shoud do your own lead generation.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL