Is anyone using Market Leader Inc? If so, what has been your experience?

Asked by Akil Walker, Upper Marlboro, MD Tue Jun 18, 2013

I was approached with opportunity to use Market Leader. I am not very familiar with it and wanted to get your opinions and experience both good or bad.


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Annette Law…, Agent, Palm Harbor, FL
Tue Jun 18, 2013
As you may know Market Leader was recently purchased by Trulia.
The leads generated by Market Leader are 'typical' internet leads.
Of the total volume of leads you buy, about 15% can be identified as leads you should invest your time. 1 in five of these will pan out.
Like most selllers of internet leads, they are sellling the false premise that you must respond to all inquires in 2.4 nano-seconds. If you have the clarity of thought to know your market, spot the qualifiers and resond accourdingly, ML can prove to be an element in your array of resources. If you do not have the clarity of thought, you willl a have PAID for a job. Those who have fallen into such a trap will know exactly what I'm talking about.

in the end you will conclude you shoud do your own lead generation.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
2 votes
Robert McGui…, Agent, Denver, CO
Tue Jun 18, 2013
Aki Walker,

I used it for a couple of years a few years ago. It had limited value as the leads were not good, sound leads and it was hard to follow through to a closing. I had a few closings, but it was not really worth it for me. It did have a good lead management piece to it that you could plug all of your leads into and keep track and send out automated or personal messages. It was pretty expensive for my budget.

Robert McGuire
Your Castle Realestate
1 vote
Tony McMahon, Agent, WHITE PLAINS, MD
Tue Jun 18, 2013
Hi Akil,

I have used it for some time and it has produced decent results 3-4 transactions per year . I also really like it as a contact management system to incubate leads that I personally add to the system as well. It has many attractive features in my opinion. So I would recommend it as part of your lead generation tool box.
1 vote
Bridgette Ch…, Agent, Philadelphia, PA
Tue Jun 18, 2013
Akil, Great question!

Annette, Great feedback! I thought as much about Market Leader.


Bridgette "Kyria" Chase
Exit Bennett Realty
301.974.7110 | mobile
1 vote
Greg Myers, Agent, Gaitherburg, MD
Tue Jun 18, 2013

I have a fellow RE/MAX Agent using the program and it is expensive as compared to gaining more exposure with Trulia or Zillow or both combined.

Greg Myers
RE/MAX Realty Group
1 vote
Terry McCarl…, Agent, Cape Coral, FL
Tue Jun 18, 2013
A local agent / friend of mine has used Market Leader for about 3 years and has had great success with them. After watching her success I finally signed up a couple of months ago and have had a couple of really good leads come in that I am currently working with but I am curious how things will go now that Trulia purchased them.
1 vote
Miekeba Jones, Agent, Silver Spring, MD
Tue Jul 2, 2013
No and I was approached too. Think I will pass.
0 votes
Akil Walker, Agent, Upper Marlboro, MD
Sun Jun 30, 2013
THANK YOU ALL the valuable insights
0 votes
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