I would like a certification as either a Eco Broker or the new N.A.R. Green Broker, which is better?

Asked by Evergreen Colorado, evergreen, CO Fri Feb 20, 2009

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Bob Maiocco -…, Agent, Evergreen, CO
Tue Mar 17, 2009
Hi Kristina,

Happy to talk with another Evergreen Broker about the EcoBroker, green designation versus the NAR Green designation. In the nineties I was pretty active with the Built Green program http://www.builtgreen.org/ -- which was more of a set of guidelines for new construction to adhere to to earn the designation (property specific not broker specific) and during the process learned quite a bit about the various topics that both designations you mention offer in their Curriculum.

Overall, if you like to accumulate designations I think the EcoBroker designation has a deeper reach of information related to both curriculum and resources, however the Green Sustainable Property Designation carries the power of NAR's branding which may be enough to make it more valuable since you can cross reference the education you receive from NAR with the wealth of free resources on the EcoBroker site!

Ultimately, the real value lies in how you can apply your new knowledge to your clients!

Good luck and please let me know which way you go...

Bob Maiocco
Broker Associate
The Maiocco Team, Inc.
Keller Williams
(720)273-4262 direct
follow me on Twitter: @BobTheBroker
blogging at: http://www.DenversRealEstateNews.com
take a look at our new flagship web site at: http://colorado.blueroof.com
2 votes
Annette Law…, Agent, Palm Harbor, FL
Tue Mar 17, 2009
Bob has really pinned this issue down, 'Ultimately, the real value lies in how you can apply your new knowledge to your clients!"

My experience continues to support the premise citizens respond to encomonics. How do you / we plan to educate the consumer of the 'real' economics of sustainability? There are lots of ways to do it but hardly any have their origin with the number of letters you accumuilate. The pursuit of designations is a red herring you should reisist unless you have loads of time to kill and money to spend.

Do a bit of brainstorming about buyer and seller eco issues. Where is the demonstratable difference or savings? Why is this a tangible econmonic factor for a buyer or seller? Your eco and green designation have little value if they can't resonate with the 'Why do I care?" and "What's in it for me?" questions of your buyer or seller. How can you wrap this around your marketing and project your urgent message?

If you only have a foggy idea of how these designations will make you money, you will indeed be kissing your money goodbye.
0 votes
Ronald A Col…, , Trenton, MI
Sun Feb 22, 2009
I think in these days , just being a Broker and keeping the doors open is a bigger task
0 votes
Tammy Benkwi…, Agent, Somers, NY
Sat Feb 21, 2009
Thanks for posting this question. I am curious as well and would like to see the answers as they come up.

Thanks again!
0 votes
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