I have a home staging company working in Jacksonville and Gainesville, Florida. I would like to hear

Asked by Nancy Hyer, Jacksonville, FL Tue Oct 21, 2008

from Realtors suggestions for how my company should market our services. Do you as a Realtor suggest staging to any of your clients on a regular basis? If so, what are you hearing from the seller? Do you use a stager often?

What tools can I offer you, the agent, that will help you convince a seller that staging will truly help to sell their house faster and for more money? Are you ever willing to split the cost of staging with the seller? I am willing to be creative with payment options....any ideas??

I would greatly appreciate any feedback you may have.

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Michele Rose, Agent, Moorestown, NJ
Sun Oct 26, 2008
Hi Nancy,

I am a realtor but also have my own home staging business. I have had great success supplying other agents with my brochures to use in their listing packages. I offer free consultations that they in turn can offer to their prospective clients. This helps the agents offer more to the sellers, helping their chances of getting the listing. It also gets my brochure into the sellers' hands-- even if the agent does not get the listing. Hope this helps!

Michele Rose
Rose-Colored Staging
1 vote
Scott Godzyk, Agent, Manchester, NH
Tue Oct 21, 2008
In most cases it is the higher priced homes where staging is most successful. Alot fo sellers are selling out of desperation and dont have the money to pay for it, as a realtor i am not always willing to pay up front as i have no guarantee i will get any return on my investment through the house selling. you should market to the upscale brokers and perhaps offer to do one at no up front costs and get paid when teh house sells so they can see how you work, if you do a good job you will have a client for life. good luck
Web Reference:  http://www.ScottSellsNH.com
1 vote
Joan Congilo…, Agent, Freehold, NJ
Wed Feb 9, 2011
I would love it if every seller would have their home staged or at least get a consultation appt for tips on staging & I do recommend it to my clients. However, the reality is most of them just don't want to pay for it or think they can do it themselves. I don't think it is an expense that should be paid for by the realtors. Perhaps if you charge a small fee upfront & get paid monthly or at closing it might be helpful.
Web Reference:  http://ww.joancongilose.com
0 votes
Dmart, , Jacksonville, FL
Tue Feb 8, 2011
Hello, I am an Interior Designer looking for work in the Jacksonville area. I am new to the area and would like to see what option are out there. I feel i would have fun and great success at a job like this. Any suggestions? I can send you my resume if you would be interested.
Dara Martin
0 votes
Ariane Rando…, , Jacksonville, FL
Tue Jan 25, 2011
Hi Nancy:
I am in Jacksonville,FL and I would and I have a client that is selling out desperation, however they still live in the home - and I recommended some changes to them that they could make with their existing furniture, etc. I think your services would be a great value in a middle price market, or even a "Get It Sold" type of service, like the HGTV show. I would love to get some additional info, or brochure, website about what you offer.
0 votes
Jennifer, , Redmond, OR
Tue Jan 25, 2011
Hi Nancy,
I am a Freelance Home Stager, looking to get started in the business professionally. Can I ask if you are looking for a business partner? Home Staging/Home Decorating, is my passion in life, and would love to help you stage homes and beyond. I currently live in Redmond, Oregon, but within the next couple of months, will be relocating to Jacksonville, FL., and desire the opportunity to start working for a Home Staging Company. I would love to forward you pictures of home staging jobs, and decorating jobs I have completed, where homes have sold because of my staging, if you are interested, I could also forward my resume, professional references and well as my profile picture, for your consideration. I have worked directly with realtors and homeowners alike. I decorated a new office and patient lounge for the American Cancer Society in Bend, Oregon, last year. I look forward to your response, my E-mail address is keystothecastles@gmail.com. I see that your post is a bit over 2 yrs. ago, how is your business doing now?
Thank you and have a wonderful day.
Jennifer Lizanich
0 votes
Nancy Hyer, , Jacksonville, FL
Tue Oct 21, 2008
Thanks Scott. As a matter of fact we just did an "almost" freebie. Hopefully that will bring about some interest. I understand that money is tight with many sellers. We are considering offering an option of accepting payment at closing.

I understand that staging is considered part of doing business on the West Coast and in more forward thinking markets. Florida is slow to get with the trends...but we're working on it!

I appreciate your response :-)
0 votes
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