Agent2Agent in Maryland>Question Details

Sharon R. Ro…,  in Upper Marlboro, MD

I am focusing on providing assistance to seniors and baby boomers, any suggestions on how to reach that market?

Asked by Sharon R. Ross, Upper Marlboro, MD Mon Oct 10, 2011

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@ Phyllis-I apologize if my post offended you, it was not my intention.

I simply wanted to let Sharon know that face to face is the best way. I didn't say all seniors are not online, but I did say most because that how I see it and it was my perception. But there are many ways to market to seniors, even online.

/begin sarcasm
Being a guy, I am mostly straight to the advice. But if you feel that the places I mentioned are not good sources of conversation starters for your demographic, then I regress.

Call it inexperience of the young, right? Or does my driving bother you too? I, too am, generalized...
/end sarcasm
1 vote Thank Flag Link Mon Oct 10, 2011
You need to have a very long term marketing plan; they are not an easy sell, they take their time, consider many options and many times take years to make a decision. We market a subdivision which generally has been a 50+ community. Many are somewhat tech savvy many are NOT! Face to face, hand written notes, personal phone calls seem to be a better way to contact this group over 65. The 50-65 groups are more tech savvy and you may have some success at electronic marketing. Good news this group has money, no trouble with financing they have cash, bad news they have the cash and have trouble letting go of it or maybe they have a plan to take it with them?
Web Reference:
0 votes Thank Flag Link Tue Oct 11, 2011
Dear Sharon,

Here are some ideas for you:

1. I believe Facebook has a tool where you can choose your demographic, location, etc.
2. YOu should taylor your website to advice this target demographic what you do.
3. Start a seminar, get estate planners, medical doctors, estate attorneys, etc...and focus on what they need to do, Each person can bring 5 people, and have a breakfast.
4. Blog about what you do...Trulia is a great place to blog, and sell to what you do. What differentiates you? What type of assistance to you provide to this demographic? Are you focusing on 55+ communities. Just be careful with your wording, as you don't want to age discriminate...
5. Pick up the phone. Call your sphere. Ask for Referrals.
6. Market yourself in the local papers, and find out their demographics..

I hope this got your creative juices flowing. Good luck, and if you want to discus further on how to execute, I'm happy to help out.

Jen Sommers
Web Reference:
0 votes Thank Flag Link Mon Oct 10, 2011
Johnny, No offense taken, You are a Peach! I like/love your honesty.

Perhaps my declining/senior years got the better of me......

PS: I hate Bingo......... (But Love shopping on senior days)
0 votes Thank Flag Link Mon Oct 10, 2011
Hi Sharon,
I and most of my friends are baby boomers and seniors, we are all on line and are tech savy, NEVER assume we are not. BIG mistake. Treat us the same way you would treat any other seller/buyer. To say we are not on line is wrong. Face to face is good, however don't believe baby boomers are not smart enough to use a computer.

If you want to believe that "bingo halls" and senior centers, and drug stores, is your best guide, well then you will be be wrong.

Early morning breakfast shops........Really???? This is an insult. You might as well check the prune juice isle in the grocery store. NEVER steryotype, it's the kiss of death in life, and in Real Eatate.

Treat people the same, if indeed they are not tech savy, just be a nice person.
0 votes Thank Flag Link Mon Oct 10, 2011
Face to face talks...most seniors and boomers are not online, they are outside doing things. Best places I would look are supermarkets with drug stores, drug stores, community senior center, community center with free classes, church, bingo halls, breakfast shops (early morning times).
0 votes Thank Flag Link Mon Oct 10, 2011
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