Wow I could write a book here answering your question. Better yet, you are welcome to call me and I can share some fabulous ideas/wisdom with you on the phone or over a cup of coffee.
"Serve Others and Watch it Come Back"
If you have a SOI (sphere of influence) start there by telling everyone what you do now, and keep on telling them.
Volunteer to do open houses for your co-agents -- great way to meet potential buyers as well as sellers who may be trying to see how agents behave. If people are willing to give you their names and mailing address -- acknowledge them immediately by sending a note, and offering your services. I've had people look me up a year after I met them at an open house, to tell me when they were ready to make a move.
Walk your neighborhood -- get to know your neighbors so that they know who you are and that you're there to help if they have a real estate question, need, etc.
And when you meet some prospects, always stay in touch. Personal notes, phone calls, any way you can be top of mind.
Read certain books such as the Millionaire Real Estate Agent, 21 Things I Wish My Broker Told Me. Tons of tips there.
Go to ActiveRain.com --- good place to network, good forum for a blog. Participate in Trulia Q & A.
And never stop learning! Attend as many classes as you can.
1) RECONNECT with people who already know you. They don't have to be a buyer/ seller, but they might know someone who is.
2) EXPOSE YOURSELF. Host open houses, go on Sunday tours and talk to strangers.
3) FARMING in a neighborhood. This takes time and $- it's basically door knocking, mailing real estate material... Consistency is the key, think of farming in the spring and harvesting in the fall.
Feel free to message me if you have any questions =D
Pauline W. Ha, Realtor
Better Homes and Gardens- Mason McDuffie
Also start blogging creatively on Trulia, Active Rain and other real estate platforms open to the public. One thing you can do is create your own niche. This will depend on your comfort zone and sphere of influence.
As a general and manufactured home contractor and manufactured home dealer, developer, property manager and investor I have chosen to focus on the Factory Built Housing market as a real estate broker. It's obviously a natural for me.
If you live in a condo complex start hanging out at the pool and in the rec center, posting your cards on the bullitin boards and in the laundry rooms if it's allowed and start getting to know all your neighbors. You can't be shy or inhibited as a RE professional. If you don't throw yourself into the mire no one else will.
Good Luck and have a Happy, Healthy and Prosperous future in REAL ESTATE.
First step make sure all your friends and family know you are an agent. It sounds like its a no brainer but
I am amazed how often this overlooked.
already noted you can market your broker's listing (if permissible in CA).
I would suggest using craigslist and a lot of door knocking go get your name out there.
Hmmmm, let me think for a moment..... You live in SF! Very cool. In FL, agents are permitted to advertise all of their Broker's listings, maybe this is okay in CA, too. In any case, you are in same city that Craiglist's corporate HQ sit in.....there's your #1 lead generation tool! If you can advertise your broker's listings, that's a GREAT place to start.
Boca Raton, FL
Key to Sucess: Follow Up - it takes "touching" a lead 8 times to get business - thats the average. Your in sales!
As others have mentioned open houses are key - it puts you face to face with buyers. Try to do as many as you can - though it can be tough if listings are in short supply. Floor time may or may not be productive but it's definitely worth a shot. A brand new agent in my former office just sold a $1.5M and a $500K property from floor time. You can't beat that! Just showing up every day in the office is important - you'll overhear experienced agents at work, you'll get clued in to what's happening in your market, and you'll pick up opportunities if you're there.
Best of luck!
Congratulations on the career change. I hope that real estate is everything you hoped it would be and more!
First, you've chosen a great firm with Vanguard and that is certainly a positive start. Besides using the strong brand association and marketing your firm has to offer already, find the agents in your office you strive to be like and do what they do. Don't be afraid to ask what has contributed to their success.
As many agents have stated here, open houses and learning how to master them is probably one of the best ways to get leads. Keep in mind that having leads means nothing unless you know your neighborhood or building of interest. Spend time learning EVERYTHING about the places you'll be covering so you have something to offer those potential leads. Read, read, and read more about your field and submerse yourself in it. I don't know about other agents but I live and breath real estate and read about it everyday.
Best of luck to you and have a great holiday season!
1. Send an announcement to everyone you know telling them that you are now in the real estate business and ask for the help by referring you to anyone they know who might be interested in selling or buying.
2. Host a public open house for another agent in your office. It puts you out in front of potential buyers but be prepared to do so. Know the features and benefits of the home and neighborhood, know which schools are assigned to the address, and be able to talk about comparable sold properties in the neighborhood.
This should give you a good start.
Good luck to you!
Prudential Connecticut Realty
You also need to align yourself with a good local lender and escrow officer. Your team reflects you and should be chosen wisely.