How would you rate the value of using Trulia for lead generation in your real estate business?

Asked by Tristam Bielecki, South Pasadena, CA Thu Apr 24, 2014

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14
John Souerbry, Agent, Fairfield, CA
Sat Apr 26, 2014
BEST ANSWER
I've purchased zip codes in the past with zero response. Now I use Trulia primarily to send traffic to my web site, where the leads are actually captured. About 5% of my site's traffic comes directly from Trulia.
0 votes
Larry Brake, Agent, Aurora, CO
Fri Apr 25, 2014
I've been running Trulia campaigns in multiple zip codes for about 5 months, with limited 'quality lead' generation results. I get the usual bad phone numbers, and lack of response to multiple attempts at contact, etc. But I have received two legit leads, one of which didn't pan out. I'm working with the other Buyer now. At the spend rate I am at right now, I would need to do at least 3 deals in the first 12 months to have any ROI. I am 1/3 of the way there at almost the halfway point on the calendar.

I'll keep using Trulia, but will likely be reviewing where and how I am spending with them. I may also cut back on some of my budget.

Best of luck to you!
2 votes
Robert Porter, Agent, Butler, PA
Fri Apr 25, 2014
So far Trulia has been great for me. I have had a couple of sells thanks to Trulia. Not all my leads are good leads, but for the most part, it has been a good investment.
2 votes
Cindy Davis, Agent, San Diego, CA
Thu Apr 24, 2014
It doesn't really rate as a primarily tool. I've gotten a handful of leads over the years that were good leads. I've posted daily for several years now.

The value is in getting your name out and being visible on a high ranking real estate website. Don't count on getting a ton of leads.
2 votes
Barry Stewart, Agent, Watertown, NY
Sat Apr 26, 2014
Tristam,

You will get a lot of leads from Trulia. Almost every time, however, three other agents will get the same email you did from the same lead. You have to respond quickly (as several have already stated) but more importantly, you need to get them off of Trulia as quickly as possible. I am sure your system has some type of automated search engine that will allow you to have every property that meets the lead's search parameters sent directly to their email. This will be more accurate and faster for them. You are adding value to their home searching experience by setting them up for this service and taking away any need for them to send emails to other agents. You will become their go to for information and they will be YOUR lead.
1 vote
Oscar Gonzal…, Agent, Norwalk, CA
Sat Apr 26, 2014
Hi Tristam,

I've only been on for about 30 days and rcvd a handful of leads. You really never know when you are going to rcv a good solid lead. All I can recommend is that your f/u time is good and make multiple attempts to reach the consumer.

Good luck!

Oscar Gonzales
WestCo Realty
562-244-2055
1 vote
Chris Turley, Agent, State College, PA
Fri Apr 25, 2014
Have only been a Pro Agent for two weeks. During this two week period, we have had more leads sent than from any other site. None of these leads have ended up in either a Listing taken or a Buyer sale, but we are hopeful. I have, on average, in the past 10 years done 100 + transactions a year. With the almost non existent amount of FSBO's in our market, we wanted another of one more way of lead generation. We signed up for a 6 month commitment and if at the end of the 6 months it is not cost effective, we will cancel our agreement with Trulia. Good Luck making a decision to use Trulia as a lead generator.
1 vote
Annette Law…, Agent, Palm Harbor, FL
Fri Apr 25, 2014
The value is directly related to the agents skill in hound dogging internet leads.
My experience has been these leads are way to far upstream and are more like vapors than leads.

A serious program focused on the 90 market will more much more profitable.
This applies to buyers and sellers but does not include Trulia.

Best of Success,
Annette Lawrence, Broker/Associate
Remax Reattec Group
Palm Harbor FL
727.420.4041
1 vote
Oscar Gonzal…, Agent, Norwalk, CA
Thu Apr 24, 2014
Hello,

Really depends what and how you want to use it ie, primarily listings or to pick up buyers. Also depends on your monthly budget, and expected ROI. You must also allow the program to work. Meaning it may not work in month 1, 2, or even 3.


Oscar Gonzales
WestCo Realty
562-244-2055.
1 vote
Josh Barnett, Agent, Chandler, OK
Thu Apr 24, 2014
Good for listings haven't gotten much for buyers.
1 vote
Josh, how did Trulia result in listings for you? My results have mainly been buyers.
Flag Fri Apr 25, 2014
Dan Tabit, Agent, Issaquah, WA
Thu Apr 24, 2014
Tristam,
I have done well with my activity here, but it's taken time and effort to build a volume of answers. I have paid for leads with mixed results, but this forum has generated several deals for me. It should not be considered your primary source, that should be your daily interaction with people in your sphere of influence. As a secondary or lower source however, anywhere I can generate a phone call or email I count as good. Trulia has been good for me.
1 vote
Taylor Cress…, Agent, Palm Harbor, FL
Wed Apr 30, 2014
It all depends how you use it. Featured listings are a great way to go to get buyer leads & zip codes are also great. Just do your research and figure out what zip codes you would like & see if there available.

One of the easiest ways to check is using zipdatamaps.com, if you have any questions give me a call/text or email.

Feel free to also check out

http://www.topsocalrealtor.com

For some FREE informative articles & reports for sellers.

Also http://www.taylorcresswell.com has properties that are currently available for sale.

Taylor Cresswell
Real Estate Agent
BRE# 01945015
(424) 302-8008
taylor@topsocalrealtor.com
0 votes
Terri Vellios, Agent, Campbell, CA
Fri Apr 25, 2014
My ROI on any paid zip codes was zero. I have closed several profitable transactions as a result of my contribution to providing value to the consumer.

The double edge sword for Trulia is that in order to stay in business they must have paid advertising. This comes from Agents, RealtyTrac, and others. The problem is that we must educate the consumer that the foreclosure offerings on RealtyTrac is a source of income for RealtyTrac. Also, Trulia allows the general public to advertise rentals which are mostly spam and and take advantage of the consumer. So we have to educate the consumer on that as well. The education on RealtyTrac and Rentals are not income producing for the agent, but helps rank the agent, and is a public service for the consumer.

Now there are tons of spammers posting in questions which have ZERO to do with real estate, sports or what ever the links are doing to scam, spam or otherwise take from the value here.

So with that bandwagon rant. I still support Trulia, I just don't pay. I want to protect our industry and that is a fine line.
0 votes
Barry Stewart, Agent, Watertown, NY
Thu Apr 24, 2014
Its a great source of leads over the long haul. The leads are lower quality than other sites but better than Zillow. Learning techniques for lead conversion was a key for me.
0 votes
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