How is the best way to market a home which is not in a mojor city, so clients and other agents often miss thes property in their searches?

Asked by Sherry Harvey, Prosser, WA Fri Mar 30, 2012

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Sherry Harvey, , Prosser, WA
Sat Mar 31, 2012
Really good ideas coming from marketing professionals - much appreciated. Our target market is higher ($60K+) income folks/early retirees looking for their dream home with land, privacy and character (It is designed by Architect John Boecker). They like a neighborhood with all custom-built, beautiful homes, but like the privacy of them being 5-8 acre minimum parcels. A secondary market would be folks with 1-2 children who want lots of safe play area outside at home and in an excellent school district (Prosser) with small student/teacher ratios.

They want to be able to comfortably work from home or have their own office for weekend work. They want access to local shopping for groceries, plays, and sporting events (high school), but want to be within 1/2 hour of a large city with shopping centers and 45 minutes from an airport for business trips or vacations. They love the outdoors and like seeing wildlife on their property and hearing birds in the morning. They might enjoy growing their own tomatoes, vegetables and herbs.

The perfect target buyer would also be a wine enthusiast as this is the heart of Washington Wine County and our property has a small vineyard, garden and small orchard.
0 votes
Google demographic pay per click...
Flag Sat Mar 31, 2012
Dorene Slavi…, Agent, Torrance, CA
Sat Mar 31, 2012
Dear Sherry,
This is a good question thanks for that.

If the listing is in a small town near a large city, you might consider doing an email blast to the larger Real Estate firms in the nearby city.That would get your property noticed by agents who have buyers looking to move to a smaller place.

I really think the internet is the way to go because of the potential exposure. Another possible tactic would be to post the listing on Craigslist in the large city area with a link back to your website. I would not discount marketing to the small town itself as well. Many people in small towns have friends who would like to live there, or maybe purchase a vacation home there.

Best of Luck to you!
Dorene
0 votes
Thanks for your suggestions - especially the e-mail blast!. We're on zillow, Craig's list, MLS, realtor.com, homefinder, and all kind of reator sites automatically through the MLS. I'm working on Trulia, 'cuz it seems to get used the most. I'll try the big city craig'slist also. Plus we are putting brochures out at the wineries in the local area.
Flag Sat Mar 31, 2012
Irina Karan, Agent, Aventura, FL
Sat Mar 31, 2012
Hello Sherry,

The best way to market a home in a smaller town is by getting all aspects of marketing done.
From more old-fashioned "Just listed" or "Pick Your New Neighbor" campaigns (neighbors often refer buyers), to MLS (Multiple Listing System) marketing with the max allowed pictures and a virtual tour, UTube videos telling how good your community or the property is, international real estate sites, blogging, social networking and "caravans" for local and nearest city brokers (when you invite realtors to showcase your house to them - with a bit of food/refreshments). Stage your property and get rid of clutter, personal items and make the place look more spacious...There are many real estate websites (paid and unpaid) that could be used to advertise the property - Realtor.com, Trulia.com, Zillow.com, Craigslist etc.

Also, sometimes a mistake is made in the Multiple Listing System (MLS) - like the house is entered as a condo, or in the wrong geographic area - then no one can really see it on the system.
This has to be reveiwed and corrected with the tech support of MLS.
0 votes
Thanks for all the suggestions. I just listed on some international sites as well. We're working on the video tour.
Flag Sat Mar 31, 2012
Judi Monday,…, Agent, Green Valley, AZ
Sat Mar 31, 2012
Harness the power of the internet to get your home sold because it reaches out to EVERYBODY no matter where they are located. If done correctly it will reach your buyer provided it is targeted in such a way to be sure to reach that buyer. Since 90%+ of all real estate sales start on the internet that's where you need to be.
0 votes
Joan Congilo…, Agent, Freehold, NJ
Sat Mar 31, 2012
I would consider doing an e-mail blast to all the realtors in the major city making them aware of this property outside of their area & make them aware that it may suit one of their buyers needs
0 votes
Joan, thanks for the confirmation that an e-mail blast is a good idea. I'll get on it - it's tough to get their e-mails, because everyone uses forms, but your idea is well worth the work.
Flag Sat Mar 31, 2012
Cathy Bureau, Agent, San Antonio, TX
Sat Mar 31, 2012
Great question. I would send a personal letter to the Brokers in the area and include property flyers. For the most part, in small towns, brokers are the key. I would also ensure great web presence. You may want to consider blogging in Activerain as you can reach out to the world there. I'd be happy to help you set up an account there. I am #6 in my market and in the top .5% of the activerain community. I can tell you how I achieved that goal and use it as a tool to showcase properties and get referrals.

Cathy Bureau
Broker-Owner
Green Home Realty
0 votes
Annette Law…, Agent, Palm Harbor, FL
Sat Mar 31, 2012
Agents show the homes their buyer indicate they have interest in or that meet their buyers requirements. Some buyers want to live within an easy commute to their place of employment. If your home is outside of these parameters. your home was not 'missed' it simply does not qualify.

That then makes it incumbent on the seller to know who the buyer for their home will be. Profiling the buyer is the very first step in determining the marketing strategy. Without more data, all responses will be too generic to make an real difference. In essence,,,,if you advertise EVERYWHERE you just might find a buyer.

Now, step two and three are incredibly important also. Your real estate professional will demonstrate how all the pieces fit to create a strategy and marketing plan.

Best of success in getting your home SOLD.
0 votes
Kristy Goodw…, Agent, Hattiesburg, MS
Fri Mar 30, 2012
Sherry, I fully agree with Dan about puting your home on the internet. I assume you do not have access to a Multiple Listing Service (MLS), which is only available to licensed Realtors. Dan is also correct about your being at a disadvantage. Find a reliable Real Estate agent in your area, and list your home with them. You will get better exposure and a lot of help you won't otherwise receive.
0 votes
Most regional MLS services will accept licensed Brokers / Agents regardless of Realtor membership ( google "Thompson Broker" http://bit.ly/IQPi6j )
Flag Fri Apr 13, 2012
Most regional MLS will accept lic. r/e brokers or agents regardless of any realtor membership (google "Thompson Broker" http://bit.ly/IQPi6j)
Flag Fri Apr 13, 2012
We are #181192 on the Washington MLS for the Tri-cities (Richland, Kennewick, Pasco, area) Since we are 20 miles outside of the TC area, I was looking for ideas on how to avoid being hidden in the flood of listings that everyone has these days, especially when no-one looks for our little town, "Prosser". Unless you are a red Washington wine connoisseur, you've never heard of it - So we like Dan's suggestions and will look into wine magazines for promotion - I dodn't think our agent wants to foot the bill for that and he said "go for it" on our helping.
Flag Fri Mar 30, 2012
Sherry Harvey, , Prosser, WA
Fri Mar 30, 2012
"Mojor" should have been a play on words, but there's just as much "mojo" in the country.
0 votes
Dan Tabit, Agent, Issaquah, WA
Fri Mar 30, 2012
Sherry,
Are you an agent? As an agent I use the internet to the fullest advantage I can. The costs are low and the distribution is worldwide. I've had inquiries on my listings from Europe & Asia as well as across town.
Some ways to do this are to make certain the property is syndicated to various websites like Trulia, Zillow, Hotpads etc. Posting additional photos & descriptions beyond your local MLS helps too.
If you are not an agent, or not using one you are at a severe disadvantage. The vast majority of serious buyers are searching Agent fed sites. The more difficult to find the listing information it is, the harder it will be to sell.
I think playing up your niche as wine country helps. Many people look to second careers in a field they love and wine would certainly qualify. I enjoy my trips to the area and do some tastings whenever I get the chance. Best of luck.
0 votes
Awesome suggestions, Dan. Thanks. I am working with an agent, but applying all reasources possible! come on over to wine country and bring a client - great house - http://www.washingtonviewhome.com
Flag Fri Mar 30, 2012
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