How important is real estate company branding to you as an agent?

Asked by Joe Chen, Torrance, CA Sun Aug 30, 2009

Does a flat fee broker give you the support you need? We are in an image business. In this challenging real estate market, doesn't a name brand go a long way to give our clients comfort initiating contact with us? What do you think?

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Daniel, , Baton Rouge, LA
Sun Aug 30, 2009
An agent must brand THEIR persona name, not the business or broker,

or you will always be enslaved to your owners
1 vote
The Hagley G…, Agent, Pleasanton, CA
Sun Aug 30, 2009
I don't believe a flat free broker has the same reputation and strength as an established brand name. Branding could help or hurt you, depending on the company, but ultimately the agent makes their own career.

My advice? Choose a winning team...with a breand to backyou...especially in the beginning.
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1 vote
Chris Adams, , Tempe, AZ
Mon Feb 14, 2011
I think there might be a benefit to working with a well known company but not as much as there might have been in the past. With the available means that a home seller can find agents and brokerages I think the larger, national brokerages lose a little more of their edge. With that being said, I think it's imperative for the agent to brand themselves and is something that will provide greater returns in the long run.
0 votes
Dallas Texas, Agent, Dallas, TN
Mon Aug 31, 2009
I have been with top agency in country frankly if you deliver knowledge and service I don't believe it matters there are some great small firms leaders in Dallas community.

National Featured Realtor and Consultant, Mortgage Loan Officer, Credit Repair Lecturer
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Ralph Bredahl, Agent, Sedona, AZ
Sun Aug 30, 2009
A brand name my help in attracting clients but it is the agent that gives good service or poor service. I have been a Realtor for 12 years and many of clients are probally not sure who I am affiliated with but but most of them know me and are quick to send their friends and family when they need a realtor.
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Barry Dunn, Agent, Fort Lauderdale, FL
Sun Aug 30, 2009

Are you asking is it important to the agent PERSONALLY, or is the brand considered important to your prospective buyers and sellers?

To me personally, no. That being said, I LOVE the company I work for, and have no doubt it is probably THE BEST company in the country.

To the customer? Not a bit. Sellers are going to list with YOU because they like and trust YOU. Buyers are going to call because they are interested in your listing, not whether your sign has a gold roof, balloon, or blue rock on it.

It certainly doesn't hurt to say you work for one of the largest companies in the country, your city, your state, whatever. Ultimately, we build our businesses on our own. There is no magic pill or brand that will cause someone's business to take off to the next level

Wishing you much success!

Barry Dunn
Keller Williams Fort Lauderdale, FL
0 votes
Bill Eckler, Agent, Venice, FL
Sun Aug 30, 2009
The key to being successful in real estate is enjoying what you do, understanding the importance of surrounding yourself with people that you can relate to, and striving to make every RE experience "the best" for each customer.

Everything else is secondary................
0 votes
Bonnie Scrib…, , Fullerton, CA
Sun Aug 30, 2009
It is essential to me. I am part of the Century 21 "family" and in fact, just spoke at the Top Agent Retreat in Hollywood, FL, a couple weeks ago. I am proud of my company and our reputation - we are the most recognized name in real estate.; When I was beginning, I was able to use their resume to fill in my gaps. Now I can proudly say our company ranks in the top 1% of Century 21 offices worldwide, and I'm a top agent there. It gives credibility to my offers, my advertising, my relationships, and my work -- and I would never do anything to tarnish our company's reputation. I love my bosses and value the working/friend relationships I have built there. Just my humble opinion. Bonnie
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