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Irina Karan, Real Estate Pro in Aventura, FL

How does GREEN designation work for you sales?

Asked by Irina Karan, Aventura, FL Thu Apr 19, 2012

Did the course provide a lot of useful info? Are your clients seeking you out because of it? Are there a lot of builders looking to built the green way? Any helpful info...would be great!

Help the community by answering this question:


Hi Irina,
Great topic: I became the first certified EcoBroker® in Miami in 2007 and created a green minded business networking group and got some media attention. The group attracted a wide variety of green vendors so one benefit was that I was able to identify sources for green products and services that could be of interest to my clients. In a way I became a bridge between green vendors and my buyers and sellers.
It was very rewarding but the priority towards greener living choices is pretty slow in coming to Florida – except for the luxury market where green can be a must, almost like a status symbol at times. I think this was somewhat influenced by the economy. i.e. when the economy is bad, people can’t as easily afford to be green. Now since the market is stabilizing the interest in green is rising again. With the market appreciating at a slower rate, people stay in their homes longer and realize that energy efficient windows might even save them money.
As for clients seeking me out, I have gotten listings before just because I would highlight green features and promote their homes to green-minded buyers.
So in the end, I think it is worth it to study the material, get certified and spread the word—and also personally rewarding as well. Have you taken the classes yet? Thanks so much for posting something on this subject.

Andrea Crilly
Hybrid Realty Group LLC
1 vote Thank Flag Link Mon Oct 15, 2012
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