How do you use Twitter to market your business?

Asked by Michael Caruso, Orange, CA Sat Feb 18, 2012

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10
Chris Schill…, Agent, Houston, TX
Sat Feb 18, 2012
Michael,

Great question. When twitter first came on the scene I was one of the early adopters and quickly created 19 twitter accounts. Each was focused on a different group of people that share their own goals and sense of community that I also participate in. One was for my University- Texas A&M. Graduates are called Aggies and they are a wonderful and loyal group. Its like a huge fraternity @gigem.....another was for my Realtor friends @360mce another was for my team to quickly communicate with each of them a new idea or listing.....

It was the amazing ability to segment each group and then deliver relevant content to each that makes twitter valuable to me and my clients. Twitter now allows you to have groups under a single account, but I still use each of my accounts to speak and listen to each group....independently.

To be able to do this, i use tweetdeck on my ipad. It lets me use all of the accounts simultaneously.

If you liked my answer, please give me the "thumbs up" and I REALLY appreciate if you classify me as the BEST ANSWER!

Thanks,

Chris Schilling
Turbo Realty
@360mce
Web Reference:  http://www.twitter.com
1 vote
Annette Law…, Agent, Palm Harbor, FL
Mon Feb 20, 2012
John is right on the money in regards to respecting the value you represent to those who are following you on twitter. As a society we become increasingly segmented. The ability to reach out and touch someone via traditional advertising increasingly restrictive. Keeping all the balls in play really can become a challenge.

"If you liked my answer, please give me the "thumbs up" and I REALLY appreciate if you classify me as the BEST ANSWER! JUST SERIOUSLY KIDDING!
Web Reference:  http://www.MyDunedin.com
0 votes
Carmen Brode…, Agent, Scottsdale, AZ
Sun Feb 19, 2012
Interesting responses. I have never used Twitter so far.
0 votes
Akil Walker, Agent, Upper Marlboro, MD
Sun Feb 19, 2012
Michael,


I will tweet new listings and on occasion, an interesting blog. I use it when I try a new restraunt or some good eats while out and about.
0 votes
John Souerbry, Agent, Fairfield, CA
Sat Feb 18, 2012
90% of my Twitter followers are wine & food people from the Napa Valley area, so I only tweet real estate stuff that would be of interest to them. The weekly blog that generates the most hits from tweets: "Top 10 Luxury Home Listings In Napa Valley."
0 votes
Christopher…, Agent, Tarrytown, NY
Sat Feb 18, 2012
I don't use it nearly enough either. I pretty much post links to useful info and events, etc. there is so much spam on there that it really becomes annoying. I think people make the mistake of following the wrong people. I'm trying to foicus my efforts on people that really care about what I have to offer. Another thing is I don't promote myself, I provide something of value to the followers and letting them click their own way to my website, Facebook, etc. It's called edutizing, I learned about it a few years ago. You don't have to constantly push yourself on people, just be a resource for valuable info and they will find you.

Christopher Pagli
Licensed Associate Broker
Accredited Buyer Representative
William Raveis Legends Realty Group
914.406.9023
0 votes
Jenet Levy, Agent, New York, NY
Sat Feb 18, 2012
I don't use it nearly enough, but when I am on a roll, I put out info on the market here (NYC) and usually reference articles on trends, news, etc.
0 votes
Jo Soss, , Bremerton, WA
Sat Feb 18, 2012
Like the rest I tweet my real estate news and blog articles. The key is to connect with locals, so a good think to do is search for anyone in your market area and follow them. They might follow you back.
0 votes
Chris Woodbu…, Agent, Diamond Bar, CA
Sat Feb 18, 2012
I tweet my new listings, real estate news, market updated every so often, and open houses.
0 votes
Scott Godzyk, Agent, Manchester, NH
Sat Feb 18, 2012
I like to tweet my blogs, listings and market reports.
Web Reference:  http://www.ScottSellsNH.com
0 votes
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