How do you market your home aggressively? I'm not sure. Thanks

Asked by Karen Barton, Oklahoma City, OK Wed Sep 22, 2010

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13
Jennifer Bla…, Agent, Owasso, OK
Wed Sep 22, 2010
Stager, Professional pictures, Video Tours, Open Houses, Flyers everywhere, Brokers Opens, Real Estate Books, Share listings at Networking events, Share listing at office meetings, show the listing to Buyers, Email listings to your sphere, Email listings to everyone you know, Send out postcards, Post on Social Media Sites, as Frank said: INTERNET marketing!!!! I can go on and on but this is a starting point.

Just FYI, I think this should be posted under Agent2Agent.

Jennifer Henning, REALTOR
(405) 625-1576
Jenn@JenniferSellsOklahoma.com
3 votes
Catherine "C…, Agent, Metuchen, NJ
Mon Oct 4, 2010
To be "aggresive" you may also want to try to reach the folks who use organic searches to find what they are looking for. Organic searches can be done through companies like Google who are indexing the entire WWW. In order to have your property ranking in their SERP you would need to create stand alone webpages such as Posts or single property websites and SEO them well.
1 vote
Great Info---Thanks
Flag Thu Oct 31, 2013
Dead, , Lake Ozark, MO
Wed Sep 22, 2010
Hi Sue,
Pricing your property aggressively is key. If you cannot market your home as one of the best priced among comparison properties then you might reconsider making your property available in the current market.

Your home should show it's very best. De-clutter, clean and stage if needed. Take excellent pictures for use in advertising, flyers and MLS.

Listing your property with a Realtor will allow all Realtors within your area to be aware and knowledgeable of your property.
Your Realtor should have at least one effective and highly optimized website if not many. They should be utilizing various blogging sites, Realtor.com type sites, Craigslist, Twitter, Email blasts to clients & Realtors, perhaps some print if that is effective in your area. Signage should be clear and easy to read so that people know who to contact and that the property is available. If necessary, your Realtor can hold open houses to the public and Realtors to increase awareness and potential interest.
Internet advertising is the most effective way to create market awareness.
Good Luck!
Lora Elliott - http://www.LoraElliott.com
1 vote
Jeff York, , Oklahoma City, OK
Wed Sep 22, 2010
If you price the home agressively and put it on the MLS it will sell. If you have a $200,000 house priced at $250,000 you can spend $1 million on advertising and it will not sell. MLS, sign, internet agrigator (I use Homes and Land), and flyers in the house. With those you will hit shoppers with Realtorsshoppers driving around, and internet shoppers. The flyers are a reminder to someone seeing the house that keeps yours in mind.
1 vote
Jeff, pricing is critical but location is at the top of the list as is amenities, staging and much more.
Flag Mon Nov 4, 2013
Frank Dolski, Agent, Lahaska, PA
Wed Sep 22, 2010
It's simple! Put it everywhere on the web where you can and use whatever print media that produces results in your area. Also use the social newtorks such as facebook, twitter and others to market your properties.

Hope this helps!
Frank
1 vote
Frank Dolski, Agent, Lahaska, PA
Mon Nov 4, 2013
Karen,
We have all posted something, Proactive versus reactive, staging, painting, curb appeal, de-cluttering, modernizing (where needed to be competitive) and much more. In sum, what have you learned from all this good information? Videos, e-property tours, # of websites, enhancements, social media such as twitter, LinkedIn, Facebook, print (yes people still read). and much more I'd be curious to see what you are now doing versus what you were not doing before?

Frank Dolski MBA, ABR, e-PRO
Associate Broker
Certified Relocation Specialist
Previews Luxury Home Specialist
Coldwell Banker Hearthside Realtors
Ranked #1 In The State of PA in 2012 For Affiliated Coldwell Banker International Realtors
2012 Coldwell Banker International President’s Elite Award
2010-2011 Coldwell Banker International President’s Circle Award
215-803-3237 (mobile)
215-794-1070 x-103
f.dolski@cbhearthside.com
http://www.FrankDolski.Com
0 votes
Mike Hege, M…, Agent, Huntersville, NC
Mon Nov 4, 2013
Less than 14% of agents use video. In addition to the aforementioned excellent suggestions, consider this as an option.

Always price correctly, and invest in good photos :)

Good luck!
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Mon Nov 4, 2013
First and foremost it must have a strong on-line presence which means getting it posted everywhere but more importantly making sure it stands out from the others so that it doesn't get lost in the crowd. That means high quality photos, video, and virtual tours.
0 votes
Annette Law…, Agent, Palm Harbor, FL
Thu Oct 31, 2013
This question was posted Sept, 2010.
Agressive marketing was not the solution in 2010.
-
Aggressive marketing in 2013 envelopes the real understanding of the obstacles and challenges buyers encounter. Then getting ahead of the wave. Such strategies are worth the money spent to implement. They are counter intuitive and forbids giving your professional services away. It actaully leverages the frustration consumers encounter on aggregate real estate websites.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420.4041
Move to the FRONT OF THE LINE (http://FirstLookHomes.us)
0 votes
Rose Wilkins…, , Edmond, OK
Wed Oct 30, 2013
Advertise it as a "rent to own" and require that the potential tenants talk to a mortgage lender. Many of them under estimate their credit scores and can end up buying the home.
0 votes
Vincent Vill…, Agent, Chula Vista, CA
Mon Oct 4, 2010
An agent could just say lower the price, but that is only half the battle. Make sure your agent lists the home with proper comments and establishes a good internet presence as well. Also make sure the weeds are picked and the home is clean and uncluttered.
0 votes
Paul Burton, , Midwest City, OK
Mon Oct 4, 2010
Stage, stage, stage. Price might get someone to look at a home, but improper staging of the property can send them running just as quickly.
0 votes
George Szkup, , Tucson, AZ
Wed Sep 22, 2010
Answers from Jennifer H and Frank D cover just about everything. If pricing is not RIGHT, even praying is not going to help you!
George in Tucson
http://www.DestinationTucson.biz
0 votes
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