How do you guys use twitter to get more leads?

Asked by Lee Fruchter, Glendale, CA Tue Apr 23, 2013

Is twitter good for generating leads? who do you follow?

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16
Brian Byhower, Agent, Hermosa Beach, CA
Tue Apr 23, 2013
Hey John, I'm not sure if S+M is about good ole fashioned generosity. It's great that you do S+M and like to share that info with us, but it's just too much information. lol btw, the question was how you use Twitter. I tried calling you, but your voicemail said you were "tied up" at the moment. Hmmm?
1 vote
Eddie W. de…, Agent, Riverside, CA
Tue Apr 23, 2013
This seems to be the question of the ages. How can social media help me generate more business? The truth of the matter is that social media has been an invaluable tool for me as a Mortgage Lender. However, it can be very distracting so online disipline is essential. According to the National Association of Realtors 88% of today's homebuyers commence their search for a new home online. In the demographic age of 21-35 it goes up to 94% which means a large amount of first time homebuyers are online looking for their first home online. Ok, so what does social media have to do with this? We all have our websites, isn't that enough? What I have been doing is helping Realtors get on the first page of Google. I use a website that I pay for that creates an individual webpage for each one of your listings, it creates a YouTube video, creates a professional looking flyer for you and it shares that information with about 100 other websites with contact information vs. just stating on the bottom "Listing Courtesy of..." This service is even able to create professional looking Craigslist ads. My Realtors and I have generated business from this service. Again, so where does social media come in? Social Media is a free way to put out information about yourself online. The demographic that we spoke about is looking online. This same demographic is going to want a Realtor that is savy. Have you ever Googled yourself? This Buyer defenitely did! So the answer to your question is, social media has its place and may actually put you over the top with your prospect. Of course, if you are a non-believer then don't do it. I am sure the Realtors that are active on social media will thank you for it.

Respectfully,
Eddie W. de Leon
Senior Loan Officer
951-210-2101
NMLS 238369
http://www.facebook.com/LoansByEddie
http://www.linkedin.com/ln/eddiedeleon
1 vote
Can you disclose that program, I am in Georgia or if you can email me the information to: melissarutherford151@gmail.com
Flag Sun Jan 25, 2015
That sounds like a great service that you provide! I hope there is something like that here in North Texas.

I think you are right in the fact that younger buyers are looking online for both their agents and their homes. But, an agent has to do what works for them and what they feel good doing. Being in my 20's I am definitely going have a clean and modern website and serious SEO as well as SM because I know that is how I find EVERYTHING! From the brokers I am interviewing with, to the nearest park in my neighborhood, to booking an international vacation-my generation is definitely online looking for everything.
Flag Sat Sep 28, 2013
Brian Byhower, Agent, Hermosa Beach, CA
Tue Apr 23, 2013
In my opinion, most social media is a waste of time. I really don't know a single Realtor that has made money with social media, like Facebook, Twitter, etc. If someone says that they have made some money, what is the ROI return on their investment? How many hours and hours of time has been wasted with Realtor IDX websites, blogs, Facebook, etc? I think 'tools' like Twitter and Facebook may help promote businesses like restaurants, but in my opinion they are a total waste of time in real estate. If you spent as much time knocking on doors and making the calls as you do on social media, you'd probably have a successful real estate business. If you agree with what I'm saying, give me a thumbs up. If you've made a lot of money using social media in real estate, please tell me how.
1 vote
John Souerbry, Agent, Fairfield, CA
Tue Apr 23, 2013
Ooops, almost forgot... I agree with Phyliss. Twitter on it's own has, for me, been a big zero for finding or attracting leads. The only people I follow are those who share common personal interests, such as wine or sports. If it wasn't for leads generated through Twylah, I'd never post any business stuff on Twitter.
1 vote
John Souerbry, Agent, Fairfield, CA
Tue Apr 23, 2013
I use Twitter to drive traffic to my web site via Twylah.
Twylah is a system where you originate a tweet and it goes out on Twitter while simultaneously saving it to your Twylah business page. The purpose of the business page is to give your tweet a shelf life, since tweets usually disappear from your follower's radar in about an hour. Once a tweet goes on your Twylah page, it stays there for weeks or longer.
The Twylah system senses your trending hashtags and presents them on your page with the most active hashtags at the top. I've pasted my Twylah business page URL below.
Twylah doesn't cost anything, but they do have upsells they say will improve your overall web presence. I haven't tried them yet.
I post links to my blog articles in Twylah treets, then post the Twylah link on Google+. Google Analytics says most of the traffic that is sourced to my primary web site from Twylah originates from Google keyword searches that match my Twylah tweet hashtags. Say that quickly 3 times...
Good luck!
1 vote
Xochilt Ortiz, , Los Angeles, CA
Tue Apr 23, 2013
I'm not fully convinced all this social media is really the best thing ever. I think it's great to built an internet presence but referrals and face to face encounters are the best for this industry.
1 vote
Jamial Clark, Agent, Los Angeles, CA
Thu Apr 25, 2013
I actually closed a few deals using Facebook. It provides better leads for me and is more personal. I use twitter as well to advertise listings.
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Thu Apr 25, 2013
For me, to date, blogging has done the most for my business. But am intrigued by Janine's suggestion of tweeting to get word of a new blog being posted. Will definitely be giving that some thought.
0 votes
John Arendsen, Agent, Leucadia, CA
Wed Apr 24, 2013
BTW, my Phone # ua 760 815-6977.
0 votes
John Arendsen, Agent, Leucadia, CA
Wed Apr 24, 2013
What number do you hve and why were you trying to contact me? The only voice mail message I have presently is Surf's Up!! Oh and why the HMMM? Not sure what you mean by TMI? I am quite busy between Santa Maria, Oxnard, Long Beach, Pasadena this week but I'm available most of next week if there's no waves. LOL!!
0 votes
John Arendsen, Agent, Leucadia, CA
Tue Apr 23, 2013
The whole idea behind social media is not to need or rely on it as a lead source. SM is actually about volunteerism, altruism, philanthropy or just plain ole fashioned generosity. I do SM because I truly like to help folks out .

As a pre Baby Boomer, born in '45, I've been there and done that many times over. As a contributor to venues and platforms like Active Rain, Trulia, Zillow, linkedin, twitter and my own website blogs I really can't say that I care one way or another whether I get any direct leads for these efforts or not

All I know is I know I've helped a lot of folks in a lot of ways. Whether or not its come back to line my pockets or not is immaterial as far as I'm concerned. I think we should not count the number of leads we garner from SM but moreover the lives we influence and the positive or negative impressions we leave.

Just my humble opine for what it's worth.
0 votes
Akil Walker, Agent, Upper Marlboro, MD
Tue Apr 23, 2013
No luck for me on Twitter or FB in terms of leads for me. I agree that it does appear not be fruitful.
0 votes
John Souerbry, Agent, Fairfield, CA
Tue Apr 23, 2013
Brian - you are right, most social media is a waste of time for business use. Eddie quotes statistics about the percentage of home buyers who go online to look at homes, but the question "how many home buyers find their home on the internet" is irrelevant to the real issue. It doesn't matter how many home hunters find their property online. Agents need to know how many buyers and sellers find their AGENT online. If it's a lot, then the relevant question is HOW they found their agent online.
I don't think many agents, except those who did well before the internet was commercialized, understand that online should be just one of three, four or five of their lead development channels. I support mandatory prison sentences for agents who door knock and cold call, but there are many other ways to generate leads. Success has come for us by balancing the application of resources to several channels and knowing when to make adjustments.
There are, of course, agents and lenders who do very well with online leads. I still like just getting out and meeting people and not telling them what I do until they ask me. Those leads have proven to have the best closing rate.
0 votes
Janine Elkho…, Agent, Woburn, MA
Tue Apr 23, 2013
I only tweet at special events and do get my blog out. No business out of it yet.
0 votes
Phyllis McAr…, Agent, San mateo, CA
Tue Apr 23, 2013
I stopped using twitter after a couple of years, there were no prospects.
0 votes
John Arendsen, Agent, Leucadia, CA
Tue Apr 23, 2013
Keep me in the loop on this one too. I'd sure like to know as well.
0 votes
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