1st, you would be well advised to ignore any instruction telling you what not to do.
Every single approach can succeed if the audience is known and your message is in alignment.
What is best for your situation depends solely on the opportunities that exist in your area and what assets you have created. SO WHAT DO YOU HAVE THAT ANYONE WOULD GIVE A WHIT ABOUT?
Every citizen makes FIVE important decisions every year. Wrap you headline around one of those decisions. 40% of the population who sees your headline(s)will be a homeowner concerned with selling their home, OR KNOW SOMEONE WHO IS.
THERE IS NO WRONG WAY. There are only ways you choose to handicap yourself. It is the long list of IDWDT that others would willingly impose on you wrapped neatly in "don't disturb me," "That SOOOOOooooooo unprofessional" and may favorite, "Raise the bar" babble that you must guard against.
Now, here is another reality. That which you receive freely is seen of little value. That for which you must pay will be tended to by you with greater diligence. If you want real actionable data, you need only look at the myriad or resources available through your brokerage or any number of books full of ideas. The only limitation is the false barriers you construct around yourself.
But you already know of of this didn't you?
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Chat real estate on: http://www.RealEstateMadeEZ.us