How did you get your first lead?

Asked by Norma Charles, Edgewater, NJ Tue Dec 3, 2013

I have recently received my license.

Help the community by answering this question:

+ web reference
Web reference:

Answers

23
Debra (Debbi…, Agent, Livingston, NJ
Tue Dec 3, 2013
Hi Norma

My first lead actually was my first listing.......it was......the cashier at the local grocery store!
I always said hello and chatted with her ....this time, I mentioned I had just become a Realtor. She said: "Oh, what do you know - my husband and I are planning on selling our house - do you have a business card"?

Uhmmm, yep, I sure do! haha

Thankfully, I just received my cards, so I gave her one.
A week later I listed her house!

You don't want to be obnoxious about it, but you do need to (gently) let people know what you're doing....as you can see - you never know!

Best wishes.........good luck with your new career!
4 votes
Scott Miller, Agent, Boca Raton, FL
Wed Dec 4, 2013
I left my bizcard on a table at a Chinese restaurant. A lady picked it up, I listed her home and it was gone that weekend for $15000 over ask-price.

GOOD LUCK.

Scott Miller
3 votes
Kawain Payne, Agent, Seal Beach, CA
Wed Dec 4, 2013
My first transactions were my family and friends. My initial referrals then came from them.

Believe it or not my very first non friend/relative led came for Trulia.

I closed the sale and made a connection with some great people, whom I enjoyed working with.

You should make sure all your family, and friends know you have your Lic..

Neighbors are also a good source for leads.

Wishing you the every best!
Kawain Payne, Realtor
3 votes
Mario Roman, Agent, Smithtown, NY
Wed Dec 4, 2013
Welcome! Norma, Just make sure that your profiles are completed via trulia, Zillow, LinkedIn, and facebook. You can research expires via MLS for prospecting calls, call FSBO's-For Sale By Owners. Just work on selling them the value of marketing there home through an agent who will take the time to arrange open houses, broker open houses, door knocking, etc. Good Luck and if you have any questions please feel free to reach out to me.
3 votes
Kyle Kovats, Agent, Livingston, NJ
Wed Dec 4, 2013
In Hoboken, craigslist was the name of the game. Once I moved out to the suburbs I stuck with strictly door-knocking, cold calling, expireds, fsbo's, and my sphere. I try to post a tidbit on my facebook every few weeks just to stay in front of my sphere without being annoying by calling them every month.
3 votes
Bev West, Agent, Greeley, CO
Wed Dec 4, 2013
Open House! It is easy to get consumed being in front of your computer and being stuck in your office. Get out and be around people and don't be afraid in telling them what you do. Lead generate every day.
3 votes
Dan Tabit, Agent, Issaquah, WA
Tue Dec 3, 2013
Norma,
Welcome to Real Estate. As a new agent, getting clients and learning your business is your full time job. The more you learn, the more prepared you'll be when you have your first several clients.
My first lead was from my broker. A buyer with a difficult situation. I never did sell them a house, but they referred two others to me who did.
Start with people who already know, like and trust you. Let them know about your new adventure. Consider focusing on first time buyers, they will know less then you in most cases and be open to your help. Sit some open houses, shadow some experienced agents on appointments to learn all you can, just don't "help" unless asked to.
3 votes
Always great answers, Dan!
Flag Wed Dec 4, 2013
Hi Dan!
Hope all is well and that you had a lovely Thanksgiving!
Flag Tue Dec 3, 2013
My NC Homes…, Agent, Chapel Hill, NC
Thu Dec 5, 2013
Congratulations on recently getting your license, not get ready for the hard part. I would suggest speaking with your Broker in Charge and if possible would suggest that you find an experienced busy Broker in your office to mentor with. You're going to need to spread the word among your social network and let them know you're a Realtor and ask them point blank for business. You can explore buying leads from Trulia or similar sites which I find very effective. Most of all you need to promote, promote promote. No one is simply going to call you out of the blue to represent them if they don't know what you're up to.
2 votes
Don Maclary, Agent, Virginia Beach, VA
Thu Dec 5, 2013
Get out in public marked with a company pin or logo, Be social and people will spot you are an agent.

Don't be a secret agent:)
2 votes
Robert DiAlb…, Agent, Coral Springs, FL
Thu Dec 5, 2013
Been so long I don't really recall. I would guess it was from a close friend or family member.
2 votes
Christopher…, Agent, Englewood, CO
Wed Dec 4, 2013
Being part of a small team that provided leads. Having other relatively new agents to work with and great leaders/owners who were experienced was so beneficial in getting my feet under me when I first started!
2 votes
Yanoska Diaz, Agent, Miami, FL
Wed Dec 4, 2013
I got my first leads and I say leads because they came in a bundle by doing open houses on one of my Broker's listings. I was provided with the opportunity back in 2002 the house was right in my neighborhood so it was quite convenient. On the first weekend of showing I met 2 ladies that were living in a duplex nearby that was being sold by owner. I got the listing of the duplex and also sold 2 townhouses to the 2 families. I developed a great relationship with the investor that lead to more listings and therefore more referrals. Open houses are a great way to develop your real estate business!
2 votes
Sharon Felton, Agent, Nashville, TN
Wed Dec 4, 2013
Begin with your broker, but then do a mass mail to all your friends and family. Stay in touch and remind them -- often -- of your new profession. Good luck.
2 votes
J, Agent, Greensboro, NC
Wed Dec 4, 2013
Hello Norma. My first lead came through a referral from another agent working with a different real estate company and it was a short sale option in early 2007. Few agents at that time in my neck of the woods had a clue what it was or how to proceed with the option. The RE company I worked with had no clue either. Through permission of our local RE Commission Legal office I created the necessary addendums to attach to the boiler plate RE contracts and we listed and sold the property within 50 days. There was a second lien with the city as well. The deal was challenging and exciting as the same time. Thanks for the quesiton!
2 votes
Josh Barnett, Agent, Chandler, OK
Wed Dec 4, 2013
Through my managing Broker.
2 votes
Judi Monday,…, Agent, Green Valley, AZ
Wed Dec 4, 2013
My first lead came from the 2nd Open House I held open.
2 votes
You never know when or where the next good lead will come from. We just keep trying and doing the right things.
Flag Sat Dec 7, 2013
John Souerbry, Agent, Fairfield, CA
Wed Dec 4, 2013
I walked about 50 miles in 4 or 5 days leaving flyers on doorsteps, around 5,000 flyers. When you're new and have no business, there's time for that stuff.
2 votes
Phil Rotondo, Agent, Melbourne, FL
Wed Dec 4, 2013
Floor time .
2 votes
Dennis Evans, Agent, Clifton Park, NY
Tue Dec 3, 2013
I got my first lead by calling an expired listing.... The way I got that lead was from the Mike Ferry System..... It is all free, visit his site and he has the scripts for you to download for free....
It is very easy to do..... But you have to work it hard.... It takes lots of discipline...
Anyone can do it... but will you do it? If so, be prepared to work hard and make a lot of money...
Again, Very simple, nothing to it.... But in this area... we have only two or three agents that actually do it..... They make amazing money, But you are on the phone every day at 8:01 and have the patience of a saint!
Best of luck
2 votes
Duane Murphy, Agent, Appleton, WI
Tue Dec 3, 2013
Norma-

Open house and "opportunity time" on the phones. I would "borrow" other agents open houses and hold them open. Just be sure to be selective. Take the good ones in price ranges that are moving. Not the ones THEY want you to hold open. I used to have a sheet that I would rank potential open houses on. DOM, Price, How many previous opens, Latest Price reduction, My opinion of price, ETC. Remember you are not there to "sell" that home you are there to get clients. It is your chance at an interview with someone who may not have an agent.

Also make sure you are studying and memorizing your buyer and seller scripts. This is the biggest mistake all new agents make is by not covering the basics.

Best of Luck!!

Be Tenacious and Passionate and the rest will be EASY!!
2 votes
Jill Murty, Agent, Mission Viejo, CA
Tue Dec 3, 2013
My first lead was a former neighbor who moved back to the area and graciously agreed to have me represent her after her previous Realtor failed to return her call.

My second lead was from my first open house. Host open house often.
2 votes
Brian Kurtz, Agent, Dearborn, MI
Fri Dec 6, 2013
My very first lead was gleaned back from a networking event for real estate investors.

I ended up going a number of deals with that first client. He even was kind enough to write a recommendation here on Trulia years later.
1 vote
Dorene Slavi…, Agent, Torrance, CA
Fri Dec 6, 2013
My first lead and listing came from the broker in my office. Real Estate offices get many phone calls regarding Real Estate and those should be given to the Agents in the office.
0 votes
Search Advice
Search
Ask our community a question

Email me when…

Learn more