Social Media is important because it helps to keep our names and our profession in front of friends and family. It is also important because we can post our listings on social media as well in case someone is looking to buy or lease a property or if someone knows someone who is. It is a great way to advertise!
I generate several new clients a year from Social Media, and keep in touch with former clients, and as someone else said, it is a way to gently remind my personal sphere that I am in the real estate business.
Over 70% of my Clients derived from my participation in social media, out of that 70%, over 50% are foreign investors; Real Estate oriented social media I would like to rephrase. Important? Very important! More important? Better to look smart than "pretty".