HomeVestors, the We Buy Ugly Houses company, is looking for good advertising sources in SAC to

Asked by Gregg, Sacramento, CA Wed Apr 16, 2008

recruit prospective franchisees. Do you have any recommendations? Gregg Stengel, Franchise Dev. Mgr, 1.800.704.6992, http://www.homevestors.com

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Don Tepper, Agent, Burke, VA
Fri Apr 18, 2008
Good marketing (not just advertising) sources would be local real estate investor clubs. I know you already do this; I heard a presentation in Alexandria, Virginia, a year or so ago. Some investors have become skittish about going it alone, and would feel more comfortable as a franchisee of a company such as yours.

Recognizing, though, that your franchise is somewhat expensive from an investor standpoint, you might look at other demographics. (I'm sure you already have.) People who are retiring from the military, for instance. They're still relatively young and energetic, and may be looking for another challenge. Same with people retiring as policemen/women.

As Sue suggests, making yourself known to franchise consultants is an excellent idea.

You might also find some formerly successful mortgage brokers who've been hurt, even lost their jobs, from the sub-prime meltdown. They already know an aspect of your business.

Hope that helps.
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Aaron Opfell, , Citrus Heights, CA
Wed Apr 16, 2008
As a loan broker, we're not interested in a franchise. As the other sugested, craigslist may be a good place. I'd go after agents if i were you, smaller, nonaffiliated shops.

Looks like you are a property clearinghouse. Well, we do have some very agressive loan products that are aimed directly at damaged property, forclosures and investors or all of the above. We carry the FHA 203(k) rehab loan as well as some stong connections for hard money and flip financing. Perhaps there is a way to scratch each others backs.
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Sue Archer R…, Agent, Palm Harbor, FL
Wed Apr 16, 2008
Well there's mixed responses on using the Sacramento Bee for advertising. (I don't) Craigs list is good but it runs out every 7 days, but it's priced right (free). Other print ad companies are easy for you to find but if you have a local rep, I would suggest you join our TNI group, that is totally focused on referral based business development....word of mouth advertising. Another is to contact Steve Hollywood at The Entrepreneur Source and have them sell your franchise. They specialize in matching potential franchisees with the right franchise...and would save you time over qualifying the right kind of franchisee. Let me know if you want Steve's number or more info on TNI.
Web Reference:  http://www.suearcher.com
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