Always original content.
To seven sites.
First paragraph is altered for each website which allows unique thought expansion and avoid foot printing that can be a nuisance but does not negate the crown jewel of interaction..
The reason I do that is because the results are not the same. Sourced content, at the time I used it (such as RIS media), had a visit duration of less than 2 seconds.
When you have original content, you will be surprised at know folks will read all the way to the end.
How do I know? I save the last line for the real kickers. And the words contained in the last line are what create the commentary I'm looking for.
Readers want their mind expanded, to be taught, WITHOUT KNOWING IT! They want to feel smarter after investing the time required to read your words.
As a craftsman whose trade is on the forefront of human perception, applying techniques in alignment with the exceptions of your intended audience (these are the only ones you want responding anyway) will prove to be the most beneficial strategy for building a durable business.
Regurgitating the words of others with no attempt to provide meaningful commentary communicates to the consumer just how much effort that agent is willing to invest.