Looks like there are A LOT of old post on this topic. Like 3 years old and beyond.
Well here is my 2 cents for what it's worth.
Every successful business owner has a SYSTEM in place to operate their business. You find what works for you and don't go off what everybody else says. You will get some that are pro Proctor and not pro Proctor. Just like some agents who talk bad about one real estate brokerage over another, and so on.
You decide what you need in YOUR business, not another agent's business, and do it. I'm sure some people think people are crazy to invest over $2M into a McDonalds franchise when they can open their own burger joint on their own, but is there really a comparison.
Systems work IF you work the system, and that's where most small business owners, especially real estate agents, fall short and DO NOTHING to implement. They keep looking for the shinny new toy that is going to just hand them deals and make them lots of money because many real estate agents are lazy, uneducated, uninformed and so much more, that they just hope and pray to make money.
Why do you think the average real estate agent in the U.S. only makes under $40,000 a year? Because they don't have the leadership around them, the systems in place, the technology with automation or the coaching to get them to another level.
I think it's hilarious when I hear people say that coaching is a waste of money or read a book. A book is not going to hold you accountable and why is it that the most successful CEOs in America and across the world have MULTIPLE coaches as part of their business? Why is it that grown men and women who are professional athletes making millions of dollars to play a sport still have coaches to help them improve their game? Because they all want to perform at the highest level possible and they can't do that alone. Having a coach is not about "Screaming in your ear over the phone and trying to motivate you to go to work" as one person mentioned in this post. That is such short sided think and ignorant in my opinion. This person obviously has no clue what a REAL COACH can bring to the table. A person like that will always reach a PEAK in his career and never breakthrough to the other side, and that might be fine for him, but don't push your negativity onto others.
Hey look..If an agent is happy doing 4-6 transactions then great. Keep doing what you are doing. But if you are at a point in your business where you want to go from 6 to 12 or 6 to 25, then something you are doing has to CHANGE.
Me personally, I'm in this business because it gives me freedom and unlimited income opportunity, so why wouldn't I take advantage of that. If I wanted an income ceiling I'd be working a 9-5 job and for somebody else.
I think when people look at a money investment into a business they ask the wrong question. They ask, how much is this going to COST me as opposed to how is this going to create opportunity for me that I don't currently have, and based on that opportunity, what could be the results and ROI on my investment.
If I showed you a system, IF IMPLEMENTED and FOLLOWED PROPERLY, that could make you $100,000 per year, would you pay me $10K-$15K for it? No guarantees of course because I can't give you the drive and desire to do anything. I'm not with you 24/7 to make sure you wake up everyday and make it happen, but if the SYSTEM has been proved to work and get others results who use it to the fullest extent, would it be worth the investment? I hope you would say yes, but if you said not, then you are not a business minded person and you don't see the big picture or what it takes to be a business owner, so I'd suggest finding a job.
I am not part of the Craig Proctor program at this time, but I am considering it for my business. I believe in Reverse Marketing, always have. I believe in not branding my image and making it all about me, and more about the customer. I believe in offering something a customer wants that I can provide them. I believe in Performance Guarantees because most agents just tell you what they will do, but are not willing to back it up in writing with a monetary consequence to them if they don't perform. I believe in today's world you need automation and technology to help you in your business. I don't believe in door knocking just to POSSIBLY talk to a warm body. I no longer believe in GEO farming because you are wasting a lot of advertising dollars to sometimes send the wrong message to the wrong market. I believe the general consumer would prefer to get the information they are looking for in a non-threatening way by either visiting a landing page with information, call a recorded 800 number, etc. And they will talk to an agent when they are ready.
Let's face it, real estate agents are considered Sales People and nobody likes talking to a salesperson until they are ready. It's just a fact...