Have any realtors in Tampa purchased buyer leads from Trulia and how well did that work out? How many purchased, how many closed?

Asked by wemowgrass, Wesley Chapel, FL Sat Sep 14, 2013

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Tammy Hayes, Agent, Port Charlotte, FL
Sat Sep 14, 2013
I get leads from Trulia by answering questions and writing blogs on Trulia. I don't pay for leads. I have received listings and buyers. But I am very active on Trulia every single day.

Tammy Hayes, Realtor
Re/Max Palm Realty, Port Charlotte, FL
2 votes
Thanks for your reply. Curious if you have an estimate of how much time you spend on Trulia or other sites per lead that you get?
Thanks again!
Flag Sat Sep 14, 2013
Tim Moore, Agent, Kitty Hawk, NC
Sat Sep 14, 2013
I bet you will find that all lead generators are about the same -- WORTHLESS. The agent with no sales and no leads is desperate and these lead generators feed on them draining them of their money selling snake oil in the form of lead promises. I have been there and tried different ones and they all were the same. Poor leads, dead leads that no one answers back and leads where the person said I was the 5th agent calling her that day. WORTHLESS.
2 votes
Sort of expected this might be the case. For a new agent what would you suggest to get buyer leads? Is "floor time" usually productive? Attending Chamber functions, network clubs, etc.?
Flag Sat Sep 14, 2013
John Souerbry, Agent, Fairfield, CA
Sat Sep 14, 2013
Lead generation companies, including Trulia, don't do anything to generate leads that you can't do more cost-effectively for yourself. My primary WordPress site get 99% of its traffic from search engines and link-sharing with related content on other sites. There is no mystery about how this works.
But 80% of our business that results in a payday still comes from offline sources.......
1 vote
Flag Sat Sep 14, 2013
Thanks for writing. I appreciate it. I'm just getting into the business so if you don't mind my asking how would you recommend a newcomer to start getting leads from day 1? I think I would like to focus on buyers. Thanks again.

Don't know if it would make a difference in your answer but I'm coming into the business with prior experience in corporate finance/accounting and process auditing. Any suggestions are appreciated.
Flag Sat Sep 14, 2013
Laura Feghali, Agent, Stamford, CT
Mon Sep 16, 2013
Hello wemowgrass,
I've read your responses to other agents that have responded to your question about lead generation on Trulia. You pay for local ads to get more exposure on the site but you are still competing with other agents who have purchased local leads (I believe that Trulia allows 3 agents per zip code). The best way to obtain leads from this site is to be actively involved on it by answering questions and posting relevant blogs about your community and the real estate and lending industry.

As a new agent, I suggest offering to host public open houses for other agents in your office as this gets you directly out in front of buyers. And, contact everyone you know to inform them that you are now in the residential real estate business and ask them to give your contact information to anyone they know who is looking to sell or purchase. Floor time is also another avenue to obtain some leads.

Best wishes to you!

Laura Feghali
Prudential Connecticut Realty
An Affiliate of Berkshire Hathaway HomeServices of New England
0 votes
Annette Law…, Agent, Palm Harbor, FL
Mon Sep 16, 2013
Wemowgrass in Wesley Chapel,
Welcome to the community. Welsey Chapel is an exceptional place to live, benefits from high traffic due to Sawgrass Mall and is a very competive real estate market which is always receptive to those who provide solutions, benefits and results.
As you have repeatedly read, leads or advertising purchased from aggregate websites such as Trulia can produce a occaisional sale but would be mroe accurately described as a time hole. If you dig deeper into the Truila advertising model. those who benefit MOST do so because of their LISTINGS!! You will discover your efforts to be placed in the wrong venue. Sometimes learning what not to do, from experience, proves more durable that reading what others advise.
There is no limit to the options you have available...I'm serious.
For instance, every Saturday morning the sidewalks and pathways of Wesley Chapel are crowded with walkers, families pushing strollers, joggers, runners, bikers. I share a similar environment, but more consistant on a daily basis, in Dunedin with the Pinellas Trail and the Dunedin Causeway to Honeymoon Island State Park. You can do a meet and greet using a camera and website or be more indirect with a eye catching T with a short msg and URL.
Now, here is another idea, actually contact other agents in your area (TAMPA BAY) who participate on aggregate websites. You may want to buy the coffee and cheese danish at Panera Bread. These agents, such as mayself do NOTHING with Trulia leads. DID I SAY NOTHING? There are others who do the same. There are better ways to spend one's time. HOWEVER, during the Panera meetup, you might offer to spend your time chasing those leads.
Finally, there is a way to leverage one's presense on Trulia that will prove useful. Truila is a great big wonderful marketing playground from which you can learn much about what works and what amounts to chasing vapors. Through such expereinces, YOUR VISION becomes clearer. People are attracted to those who have vision.

Best of Success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
0 votes
Margaret Has…, Agent, Tampa, FL
Sat Sep 14, 2013
I'm not aware that you can purchase leads from Trulia. You can buy advertising in certain areas from Trulia. It works out well for me and I close enough of them to make it worth what I pay.
0 votes
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