Have any agents read any good books on Real estate and the future of realestate Sales / marketing ?

Asked by Helene Moore, Henderson, NV Mon Nov 10, 2008

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F. "Cheetah"…, Agent, Punta Gorda, FL
Thu Nov 13, 2008
I heard Bernice Ross's Real Estate Dough was the best selling book at the NAR Convention
Web Reference:  http://www.joeann.com
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Pete Ellerma…, Agent, Camarillo, CA
Mon Nov 10, 2008
One of the great Real Estate books for beginners and seasoned pros is Millionaire Real Estate Agent by Gary Keller. I'm also hearing rumblings about Shift, which I wll also check out.
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Dave Caplin, Agent, Duluth, GA
Mon Nov 10, 2008
SHIFT is the best book on the market, but make sure you read "Millionaire Real Estate Agent" first. Both were written by Gary Keller of Keller Williams Realty. If you undertand your role in the market and the market in your area, and you follow the teachings of "Shift", you will do well. Just remember that "Shift Happens"
Web Reference:  http://www.kw.com
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Gary Mitchell, Agent, Indian Trail, NC
Mon Nov 10, 2008
"Shift" is the book fo r today. Gary Keller is so on top of things as always. Once you read Shift, you will be ready to deal with the market headon no matter where you live. It's really life changing, not as much as the first book, but still life changing.
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Michael Bart…, Agent, Edina, MN
Mon Nov 10, 2008
"SHIFT" by Gary Keller is spot on. I would highly recommend this book. You don't have to work at Keller Williams to buy the book or benefit from this book.

Michael Bartus
Keller Williams Realty
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Erica Muller, Agent, Winter Garden, FL
Mon Nov 10, 2008
I've read so many books I can give you a list of suggestions however I'll narrow it down to my top two:

Gravatational Marketing by Jimmy Vee, Travis Miller, and Joel Bauer: Though it's not specific to real estate it's an excellent book on marketing for any business. I highly reccomend it.

Endless Referrals by Bob Berg: Again not real estate specific but gives some great information on networking to get business. Especially with other agents.

As far as the furture of real estate marketing The Swanepoel Trends Report has one out for the future of real estate marketing 2008. It looks really good and I plan on getting it. Lots of great info on technology and social media which is where the industry is going.

For sales, I have always been a fan of Brian Tracey and The Sandler Sales System.

Good luck!

Hope this helps!
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Maria Mantis,…, Agent, Rye, NY
Mon Nov 10, 2008
SHIFT by Gary Keller, Dave Jenks and Jay Papasan
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Julie Nelson, Agent, Austin, TX
Mon Nov 10, 2008
Shift, by Gary Keller, Dave Jenks, Jay Papasan
Web Reference:  http://www.tnpblog.com
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Frances Flynn…, , State College, PA
Mon Nov 10, 2008
There is a new book that was released this week at the National Assn. of REALTORS convention, "Real Estate Dough" by Bernice Ross, Ph.D. This is the BEST book I have read since "Waging War Against Real Estate Discounters" was published in 2005 by the same author.

"Real Esate Dough" takes a very fresh and upt-to-date look at real estate sales and marketing and it outlines a collaborative business model.
Web Reference:  http://realestatedough.com
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