Has anybody tried the lead service ReplyRealEstate?

Asked by Damon Botticelli, Las Vegas, NV Sun Apr 27, 2008

What was your experience? Was it worth the fees they charge? If you have any info or advice about other lead services I'd love hear about that too. Thanks!

Help the community by answering this question:

+ web reference
Web reference:


Karen Wenzel,…, Agent, Brookfield, WI
Mon Apr 28, 2008
I listened to the Reply sales pitch about a month ago. I asked some specific questions - would the lead be only "sold once", I was assured that the leads were very very well screened. I was told I would get an immediate email as a lead was on-line. So I agreed to sign up for a month.

Well... no immediate email - in fact the 1st 2 leads I found when I went on-line to my Reply account. One lead had been there for 2 days- with no notification. That happened with every lead I got.

After a week - of trying to contact people, I found that 2 were already listed with an agent (well before the lead was sent) 1 had a bogus phone number.

So- from my experience a waste of money and time. I cancelled my account - but am still disputing a charge I was told would not be on my account.

My best lead service- referrals from past clients.................................
Good Luck
Web Reference:  http://www.GoPackerUp.com
3 votes
Tracy Howard, , 80022
Mon Aug 4, 2008
I have been with Reply Lead Service since May 2008. My experience has been anything but positive. I have never before relied on a lead service in my business (23 years), but they gave me the sales pitch, seemed like nice people and so I fell for it. After 16 leads (all of which were either listed with another Realtor before the lead was sent to me, had a bogus phone number and/or bogus email address, and/or didn't want to work with a Realtor at this time), and after assurances that all leads I cancelled for bogus information would be replaced free of charge (which never happened), I decided to cancel my account, which I did on June 7 with the National Sales Manager. Of course, they continued to send me leads, and charge my credit card for them. When I called to complain about this, the National Sales Manager told me that it was a mistake, and it would all be taken care of. She sent me a copy of an email she had generated to her "accounting manager." I never heard anything from the accounting manager, nor did I hear anything from anyone else. I then called on July 7, after receiving another charge for a monthly fee, and two charges for leads I did not receive, and I talked to a young man in the customer service department. He was very nice, and promised me that there had been a glitch in the IT department, and that the IT department had wrongly double-charged everyone for leads generated in the first week of July. I told him that I had not received any leads the first week of July and I wanted a credit for $89.90 plus the month charge for July, credited back to my credit card. He said he would do that, and even sent me an email outlining what was going to happen. (I was to receive 5 free leads - I was to be reimbursed the amounts I was overcharged.) Guess what? None of this happened. Today is the 3rd of August, and I have just called and told them that if I didn't hear back from them by end of business today, I would be seeing my state's attorney general tomorrow morning. Nothing. Beware of these people. They are not honest, and the left doesn't know what the right is doing. Supposedly all of the emails, and phone conversations I had with "customer service" people were forwarded to supervisors, none of whom ever responded. Now I have received yet another charge to my credit card for monthly service for August. And they sent me another lead today, which, of course, has a bogus email address, and the phone is a disconnect. LOL - really nice people!!!?!
4 votes
Joyce Mike G…, Agent, Southington, CT
Tue Aug 18, 2009
One good lead that closed. After that the leads that were sent, didn't won't you to call them, you could not work with them.
3 votes
Brian Smith, Agent, Anoka, MN
Tue Aug 18, 2009
Do not do work with this company! I was with them very briefly and left as soon as I was charged for a lead that would not call or email me back. I asked to have the lead fee removed they declined I left.
Web Reference:  http://www.jandbsmith.com
3 votes
Bobbyg, , Texas
Sat Aug 1, 2009
Unfortunately I didn't think to do research on Reply, Inc's reputation and manner of doing business.

I got a call from them while on vacation. Their sales rep explained that they charge $ 54.95 per valid lead. I would get credit for invalid leads. I signed up for 5 per month and told him I wanted to get no more than one per week - because payment is due within 72 hours of getting the lead. I didn't want a bunch of charges to roll up on me very early in the relationship. He said no problem.

Upon returning from vacation I looked on Active Rain and found lots of negative feedback on them. I e-mailed to tell them I wanted out. They told me I'm in for for their 30 day cancellation period.

In the first 2 days they hit me with 5 leads, in two weeks I've been billed for SEVEN leads when I asked for a maximum of FIVE per month! That's $ 384.65 in two weeks!

They've made no attempt to honor their sales rep's representations, their only replies have said that I owe within 72 hours for any leads sent. Absolutely no recogniton of the fact that their rep agreed to the one per week, 5 per month that was agreed to on the phone.

Reply Inc., or Reply Real Estate as they go by uses misrepresentation and deception. Avoid them. It will not be a good experience.
3 votes
Ute Ferdig, Agent, Newcastle, CA
Mon Apr 28, 2008
Hi Damon. No matter which lead service you are using, none of them is as good as the leads that you generate yourself. I know that's probably not what you want to hear, but it's the reality. I would not invest in buying leads. I get several call a week from people who want to sell me leads and everybody promises you the sky, but none of them really deliver. Most people don't really go to the Internet to find an agent. They go to the Internet to find properties and some of them may fill out a form to get information, but they don't provide the information because they can't find an agent on their own. They just want the property information. That's just my experience and I personally will not pay for leads. If they are based on a referral fee basis with no up-front cost, I might think about it, but most of them have some kind of a per lead or monthly fee. Good luck.
3 votes
Dallas Texas, Agent, Dallas, TN
Mon Apr 28, 2008
I did not have positive experience however that is my personal opinion, others may have been successful. Good luck !
Web Reference:  http://www.lynn911.com
2 votes
Kitty, , Stafford Centre, Stafford, TX
Wed Jan 13, 2010
I joined this "lead program" end of 2009 after I had been lured into it by being promisedthat all leads were verified and that I would be credited for leads which cannot be reached or are invalid.
When it came down to tracking the leads which I received instantly (that should have woken me up!) , none of these were real leads, most people were either playing have brough me any business. One guy I talked to said he found the website misleading because you had to sign in before you could take a look at it. I wonder what website that is and where this company gets! You would think that a rediculous $ 55 lead is a real one, wouldn't you? The BBB still gives them a B+ rating. People, we need to change that! Tell the BBB about your experience.
1 vote
Terri Vellios, Agent, Campbell, CA
Wed Aug 26, 2009
I wish I read this blog before I fell for a "too good to be true" sales pitch. This is crap. I don't know how they capture the leads, but the leads don't seem to know what they are signing. They have NO interest in being contacted by an agent. I wonder if the leads are inside people to pad their own pockets, or they are being paid for every lead they submit. It's a scam, I know it!

I received two leads back to back, received credit for the first and fighting right now for the second credit. The second lead name did not match the county records for the home. The name does not exist as a homeowner in the zip code provided, and the email that came in replied they filled the form out by accident. And REPLY hasn't credited me yet, stating they don't credit when the lead "changes their mind."

I will be disputing this with my credit card company and providing all the below comments as well.
Web Reference:  http://www.terrivellios.com
1 vote
Jim Walker, Agent, Carmichael, CA
Thu Feb 26, 2009
Reply Real Estate pitched to me this afternoon.... A very nice professional sounding woman named Belinda Leisure explained the Reply Real Estate program to me... she told me that all the leads sent would be "viable" and that I had an unconditional right to reject leads as I saw fit. The offer sounded pretty attractive. : A one time $30 set up fee and $55 per viable lead (My criteria. - no charge if I rejected the lead.)
I have now read 3 negative reviews and no positives, and am pretty glad that I did not sign up.... I think I'll give the marketing money to Trulia instead.
1 vote
twmein, Agent, Minneapolis, MN
Thu Aug 30, 2012
My experience was and is anything but positive, phone numbers that are wrong, e-mail addresses thatget kicked back as undeliverable, leads for buyers who are not looking to do anything for a year or more, people who already have a realtor or who have already purchased a home. It is not worth the time or effort or the money the charge for the leads up front. Get out and do it the old fashioned way, your time and money will be better spent.
Tim Meinke, Agent, Anoka County Mn.
0 votes
Jim and Donna…, Agent, Lakewood Ranch, FL
Tue May 8, 2012
There are MANY Bogus Lead gerneration programs out there. Everyday they try to take Realtor's monies. Waste of time, money and efforts. Most don't perform as they are sold to us. Good idea to ask on Trulia. Agree, the best leads are from past clients and their referrals. Thanks for responses.
Jim Soda .. TheSodaGroup.com
Keller Williams Realty
Lakewood Ranch - Sarasota
0 votes
Renah Bell, Agent, Lawrence, NY
Tue May 8, 2012
Yes. I've been working with them for about a year and have gotten several leads, but not one has turned into anything. Mostly people are surprised to hear from a realtor and have no interest in selling. Every once in a while they want me to do comps for their personal use. I do it, but it never has turned into anything yet.
0 votes
Allan Erps, Agent, Pearl River, NY
Tue Jun 14, 2011
Am so glad to hear this negative response. They lied on the phone about what they were charging. Caught this quickly and rejected all theri leads. Switched me over to "sister" company with 3 months credit. Leads are less than average!! STAY AWAY !!!!!
0 votes
Jim Walker, Agent, Carmichael, CA
Tue Jun 14, 2011
I like to do math. If I take the conversion rate of 3% lead to a transaction. That is an expenditure of roughly $5500 for a hundred leads to result in 3 transactions.

They might give you volume discounts. Or you might have a monthly fee instead of per lead. But I'll use the $5500 figure.

A lot of these leads are lower end: Condos, fixers, mobile homes. So lets say for calculation sake the average transaction is $100,000 and the average gross commission is $3,000, If you are working at a 100% broker, you still have your E & O and your transaction fee, So lets say your net check is $2,600. times three you earn $$7,800 from the three leads.

subtract out the $5500 you have raked in about $2,300 for three transactions - Just under $800 per. Lets say you spent 50 hours per transaction on these good leads, (finding houses, setting appointments for showing, showing, writing offers, negotiating, then handling the escrow process beginning to end.)

Some unproductive leads will be discarded in minutes and some will consume many hours of your time - average of 20 minutes on each of the 97 unproductive leads (32.3 hours) your total time invested equals 182.3 hours

$2300 divided by 182 = $12.61 per hour

Your results may be better, or worse.
0 votes
Ron Thomas, Agent, Fresno, CA
Mon Jun 13, 2011
They're still there:
I just talked to them; a gal named Stephanie French.
She e-mailed some amateurish charts showing their prices and guarantees, and then a bunch of pictures of people with no text, no descriptions.
I'm really glad I read this, thank you all.

"If it sounds too good to be true....."
0 votes
Jim and Donna…, Agent, Lakewood Ranch, FL
Thu Jul 1, 2010
They called me too. Anybody have any GOOD experience with them? I've never been a fan of lead generators.

Jim Soda 941-809-7759
Top 5 In Real Estate Network
Prudential LWR Realty http://www.JimSoda.com
Your Real Estate Resource for The Greater Sarasota-Lakewood Ranch Areas. Golf-Tennis-Polo-Fishing-Boating-Beaches-Paradise
Web Reference:  http://www.jimsoda.com
0 votes
Jim Walker, Agent, Carmichael, CA
Mon May 17, 2010
So Damon, Did you read All 15 posts to this thread? 10 Shared negative experiences There were zero people that said Reply was worth using. I'll make it 11 negatives. Before it was named Reply Real Estate, the same people ran a company called Agent Connect. They charged me for bad leads and I had to get mad and huffy with them in order to get my credit card charge refunded Yeah, this was seven years ago, and maybe they changed.

They changed was the name. The business model is pretty much the same. Charge $55 for leads that are have a tiny chance of converting to a closed sale.

One Realtor that told about buying leads (link below) regularly for years estimated that he found up to 30 bad leads to every good one. Even so, he felt it was worthwhile.

Linked here is a blog from one of Reply's competitors, They boast of a conversion rate of 3 to 5% of their leads. I found the comments in this thread to be credible and balanced.


If considering buying leads, you should investigate several lead generation companies, not just the ones who telemarketed you.
0 votes
Damon Bottic…, Agent, Las Vegas, NV
Mon May 17, 2010
I just got another call from Reply Real Estate trying to get me to sign up. They had a great line about a new cancellation policy, but it would mean more to me if I heard it from agents who are using the service. I did some more googling and found this page on ripoffreport.com

0 votes
Damon Bottic…, Agent, Las Vegas, NV
Mon May 17, 2010
I'm wondering how it went trying to cancel the bad leads?
0 votes
Carol Hulce, Agent, Naples, FL
Sun Apr 11, 2010
I have just signed up and may unsign if they don't cancel the bad leads ... I have called each and every one and 6/7 so far are not valid. It is Sunday, I signed up Friday, and will be calling tomorrow to either get credits or cancel the service if they don't respond. Thanks to all of you for your comments. Very helpful. Carol Hulce cjhulce@aol.com BuyNaplesToday/Downing Frye
0 votes
RealEstateMa…, , Las Vegas, NV
Wed Jan 13, 2010
I have seen a lot of traffic about this and before you spend TIME &/OR ANY money you should consider a few points:

1 - are you tracking where your leads and your closed deals come from
2 - how much money do you spent on these resources and what is your ROI (include your time as an expense)
3 - what marketing efforts can you outsource to free up your time to close more deals
4 - do you have a solid marketing plan for 2010?

You have the ability to generate your own traffic to your site(s) and convert that traffic into leads. As a good sales agent you will convert those leads into closed deals.

If you would like for me to review your marketing plan & stats, let me know (advice is always free!).

Practical Real Estate Marketing
0 votes
Catherine "C…, Agent, Metuchen, NJ
Wed Jan 13, 2010
0 votes
Catherine "C…, Agent, Metuchen, NJ
Wed Jan 13, 2010
Reply is coming with a new lead model where you pay a monthly fee of $100 for an unlimited amount of leads in your selected market. Then you pay $1000 advertizing fee if you close a deal above $150,000.
0 votes
Jim Walker, Agent, Carmichael, CA
Fri Nov 20, 2009
Well 10 months after I posted my response on this , I am very glad I did not swallow the bait from Reply Real Estate.

So I am giving my marketing money to Trulia and Zillow instead....nothing from Zillow yet, but Trulia has enabled me to close about 6 escrows worth over $70,000 in commissions in 2008 and early 2009, and is still helping my business. Trulia is not perfect, but the value is here.
0 votes
It's 2012 and the leads are still bunk. I've tried both models and not one lead has had accurate information.
Flag Thu May 24, 2012
Search Advice
Ask our community a question

Email me when…

Learn more