Good Morning! I am looking for new ideas on where to post/advertise open houses. Any ideas are welcome!?

Asked by Carrie Heath, Eau Claire, WI Mon Jun 13, 2011

I have been advertising "paperlessly" for about a year; prior to that I got NO buyers from our local paper or HOMES magazine and feel that the $350-600 a month I was paying for paper advertising is a waste of money. Thanks in advance for the great answers!

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John Souerbry’s answer
John Souerbry, Agent, Fairfield, CA
Thu Apr 25, 2013
Advertising to agents is usually a waste of time. If you have the property in the MLS, any competent agent with qualified buyers would have already found it. I agree with the usual online places mentioned in previous answers, and double underline that NEIGHBORS can be some of the strongest referral sources. Also, posting an "Open House This Weekend" rider with date/time on Wednesday or Thursday can be very effective.
1 vote
Julian Micha…, Agent, Santa Barbara, CA
Thu Apr 25, 2013
For the most attention for open houses, there are a lot of options:
- Single ad in a local newspaper
- Trulia & Zillow
- Local MLS
- Emailing Open House Flyers to area agents
- Signs
- Sending open house flyers to neighbors

I hope this helps!
0 votes
Gita Bantwal, Agent, Jamison, PA
Mon Apr 15, 2013
I do all of the things mentioned by others and still continue to advertsie the open house in the local newspaper . We can also post it in our mls .
0 votes
Carrie Heath, , Eau Claire, WI
Thu Jun 16, 2011
Hi All;

Thanks for the ideas; I'm actually doing most of them already and was trying to figure out something "outside the box" as well.

I have a word of caution with Craigslist - I had a sex offender in the prison system stalking me for a while from a Craigslist home for sale ad. Pretty creepy!
0 votes
Carrie, I definitely feel your pain. It's scary out there, especially putting your information (even if limited) out there to the masses. I'm not aware of the details of how the sex offender figured out you were a female advertising the house on Craigslist, but I definitely advise as much anonymity as possible for these situations.
Flag Thu Sep 18, 2014
Tim Markley, , Chesterfield, MO
Thu Jun 16, 2011
There are lots of great ways to advertise your Open Houses without spending a dime. Facebook, Twitter, Craigslist, Zillow, Trulia and as has been mentioned. Have you ever used Postlets? It's an easy way to market your listings to many different sites very easily. I also market my Open Houses on LinkedIn, my blog and sometimes I even do a YouTube video. Just don't forget the "old fashioned" directional arrows (and lots of them) and riders on the For Sale signs put out early in the week so that the neighbors will know.
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Thanks Tim. Great advice
Flag Sat Jan 19, 2013
Ron Meyer, (…, , Little Chute, WI
Thu Jun 16, 2011
Have you tried using Facebook & Twitter? Get the word out early and often. Each day from Tuesday through Sunday tweet about it. Make sure you include words that people will search name of the city, open house, home for sale, house for sale, address, etc

People like to see video and pictures. Emphasize what's great about the home.

Craigslist is another option that is free.
0 votes
Jo Soss, , Bremerton, WA
Mon Jun 13, 2011
Have you tried sending out invitations. Send them to anyone in your database that has not purchased and might fit the home, send out to all the neighbors like a "just listed/ just sold" - you know how neighbors like to talk about where they live. You can also post something on the yard arm 'open this Sunday" Of course the usual sources - online. You should write a blog with the address and open house as the title.
0 votes
Carmen Brode…, Agent, Scottsdale, AZ
Mon Jun 13, 2011
Trulia, Zillow and
0 votes
Bill Eckler, Agent, Venice, FL
Mon Jun 13, 2011

You've seen the have many other agents. There are any number of web options to publicize open houses, including trulia but we rely on two important factors: Open house signs and the homes natural visibility.

For this reason, we evaluate the homes location and visibility prior to taking the listing. After price, curb appeal, and community....the homes location relative to traffic and visibility may be the next most imoprtant selling factor.

Yes! Less paper, more, very smart!

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