Does anyone use Linkedin for networking for Real Estate?

Asked by Abrams Realty Team, Virginia Beach, VA Wed Jul 17, 2013

If so, is it cost effective? How do you use it?

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Annette Law…, Agent, Palm Harbor, FL
Thu Jul 18, 2013
Linkedin is essential.
Linkedin is effective.
Linkedin is not static.
How do I use it?
Linkedin is optimized for B2B connectivity. The essentials are your PROFILE and updates.
In your profile you have the capacity to preselect the type of business you want by augmenting with more depth regarding expereince, education, preference and interests. Consider interests a whiteboard which you can leverage.
You will find the Linkedin inquiries will be golden. These folks have read your profile and have a specific purpose for contacting you. In five years I have received only two solicitation calls. Note, they CALLED as will most of those who actually have business to conduct. There may be even more gold if one chooses to chase messages. I don't respond to Trulla message, nor do I respond to Linkedin messages. Serious folks will call.
A few suggestions:
Develop and implement your profile in three stages.
Stage one - a professinal profile, reasonably complete that allows you to send out the invites to those you know will accept. (your name recognition) Your broker, corp office, entire office and the lender and or inspector and or appraiser to whom you send business.
Stage two - in a week or so, add advanced education, training, and real esate specifics. Send new invites. Professional contacts, haven't mets and expansion opportuntites. (Where are folks who move into your area coming from? That is your expansion opportuntiy.Attach to them. Remember, you are selecting the business you WANT.)
Stage three - update profile to include most recent skills and acheivements. Reword the preferences to focus or expand. This is the time to zero in on SOLUTIONS you provide. Understand many who are reading are professional but not in the real estate industry. SO please purge the realestate-eese from your dialog.
You must embrace this is a B2B enterprise. This is much different than a consumer facing enterprise. When business folks are researching, they are not seeking entertainment, they are seeking SOLUTIONS to a problem. This is important.
You will not get as much interaction from Linkedin as you will from Facebook. However, Linkedin has greater recurring potential than Facebook and is the forum to match problems to solutions. IN such an environment, the smiley face in the sea of smiley faces fades away because folks are seeking solutions and not solicitations.
Finally, Linkedin is one of the esstential validation points to which consumers will turn (if you point them in that direction.) There are other equivalent placements, but that is not the topic of your question. After phase 3, update your profile occaisionally, (when you have substance, don't babble like a facebooker) to let folks know you are still beating the bushes and walking the pavement and developing and providing solutions.
The care and feeding of Linkedin is much less than any of the alternative social media options. The benefit is a 'referral', an introduction, not a lead. And we know the math regarding the closure rate of a referral.

Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
3 votes
Thanks for your answer, you have helped me too!
Flag Mon Dec 16, 2013
Judi Monday,…, Agent, Green Valley, AZ
Thu Jul 18, 2013 fact, I am currently working with 2 clients that came directly through linked-in. As Annette so aptly states make sure your profile is complete and on target AND all social media you must stay engaged.
1 vote
Rachael Podr…, Agent, Virginia Beach, VA
Tue Dec 17, 2013
I swear by it. I have made some great contacts through LinkedIn. I would urge you to set up an account!
0 votes
Anna Ard, Agent, Chesapeake, VA
Tue Jul 23, 2013
Hi, I use Linkedin, it is simple to use and just one more free tool to stay in contact with people you know. It is basically an online resume that allows you to connect with other users. If you use a smart phone there is also a linkedin app which is convenient.
0 votes
Thank you. I have no idea about the app. I will try that!
Flag Wed Jul 24, 2013
David Pham, Agent, Garden Grove, CA
Fri Jul 19, 2013
I have had Linkedin for few years but not actually use it. Thanks Annette for a great post.

David Pham
National Brokers
0 votes
Bill Eckler, Agent, Venice, FL
Fri Jul 19, 2013
Would have to agree.....been on it for years but haven't seen any true benefit other than making contact with others that I haven't thought of in decades.
0 votes
Don Maclary, Agent, Virginia Beach, VA
Fri Jul 19, 2013
on it but have yet to see any value there, post a profile but then go somewhere to meet and greet new people.
0 votes
Scott Miller, Agent, Boca Raton, FL
Fri Jul 19, 2013
Anything and everything that helps you rank higher, and therefore be found on Google, is good. For the time and effort, which is not so much, it will just be another way to juice your Google rankings.
0 votes
Tom Sorge, Agent, Hemet, CA
Thu Jul 18, 2013
I personally don't use it currently. However I get many requests from fellow peers that do for me to accept their request. It must be working for some. Good luck!
0 votes
PollyAnna Sn…, Agent, Bozeman, MT
Thu Jul 18, 2013
It's all time. LinkedIn may be a good resource, as is any other networking tool, and you just need the time to actually go in and keep up with it.
0 votes
The Roskelly…, Agent, Gambrills, MD
Thu Jul 18, 2013
Well it's free so I'd say that is cost effective. Just sign up for an account and start linking. That being said, the system is WAY overused in the wrong ways. What you want to do is build a network of people you can really use. Too many agents misunderstand the rationale and as soon as they sign up they solicit recommendations from everyone, including other real estate agents...WHAT? Why would an agent want another agent to recommend them. It's just silly!

Just like Klout and others, the only person you are impressing with all your recommends, that don't have merit, is yourself. So if you get on there find REAL links that can vouch for your work and that might someday buy or sell a home with you...not other agents. It's also a great way to keep in touch with colleagues from previous jobs, etc. to keep your face in the community.

All in all, any web exposure is good but I've never had a lead from this source.
0 votes
Karen Halpin, Agent, Virgina Beach, VA
Thu Jul 18, 2013
I agree. Make sure your profile is complete. List all of your "jobs" and accomplishments. It can actually be very personally rewarding when you "review" your life. And yes, stay engaged!
0 votes
Abrams Realty…, Agent, Virginia Beach, VA
Thu Jul 18, 2013
That is awesome! Thank you! I am overwhelmed by all this GREAT information!
0 votes
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