Does anyone find realtor.com to be effective to generate leads?

Asked by Bill Barbin, North Conway, NH Mon Feb 13, 2012

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12
Carol Perdew, Agent, Manteca, CA
Tue Feb 14, 2012
BEST ANSWER
Bill,

I have been working with Realtors.com but have only received a few leads. I have had more success with Trulia and Zillow for lead generation. 75% of my business comes from internet leads. The key for success with internet leads is quick response time and follow-up.

Thanks,
Carol Perdew
Prudential California Realty
(209) 239-7979
Carol@PerdewHomes.com
http://www.CentralValleyHomes.com
DRE 985176
1 vote
Team Forss,…, Agent, Temecula, CA
Fri Nov 23, 2012
We currently have 5 in escrow from realtor.com but please note that this is from the connection feature. We never had any luck with the banner ads. We also get leads from our own listings, but the connection feature has worked best, for us. It's expensive but still good ROI. We measure every lead source and can at anytime see the effectiveness on any marketing outlet. Email if you need more info.
2 votes
Terry Dyer, Agent, San Diego, CA
Mon Jun 30, 2014
DOUBLE CHARGING BY REALTOR.COM....

I've been paying for Realtor.com leads for over a year. Am hoping to build a team so I've been investing a LOT of money...more that $5000 per month. After months of asking my account rep Mary Padilla sent me a spreadsheet of my leads. I deleted the duplicate e-mail addresses and found over 500 duplicates.

GET THIS

The Director of Sales for Realtor.com Bill Sperry told me Realtor.com considers one person looking at two or 3 homes 2 or 3 leads as well. So every lead that I received that inquired about more than on property....I was charged each time that person submitted an inquiry.

So Bob the Buyer looked at house A...submitted an inquiry...I'm charged.....then he looks at another house and submits that inquiry....I'm getting billed again...and again.

I'm not kidding. Bill Sperry can be reached at 1-805-557-7996...his supervisor Leo Jay can be reached at 1-805-557-7923.

I"ve been billed $25,000 for the same information..the same buyers.....over and over.....Realtor.com says they consider one person can be multiple leads.

Terry Dyer Realtor
Broker
619-339-8253
1 vote
Scott Miller, Agent, Boca Raton, FL
Thu Nov 22, 2012
Hi Bill.

Don't waste a dollar on Realtor.com and don't believe anybody that tells you they get business from them. There are so many other sites to subscribe to, pay for ads, submit listings, free and otherwise, that will get you 10x the amount of leads over Realtor.com.

They are hands-down the worst.

GOOD LUCK!

Scott Miller
Realty Associates
Boca Raton, FL
1 vote
Team Forss,…, Agent, Temecula, CA
Wed Nov 21, 2012
We are receiving some motivated buyer inquiries from realtor.com connection feature. You have to respond quickly, be skilled and be willing to contact the prospect multiple times, not just once or twice.
1 vote
Annette Law…, Agent, Palm Harbor, FL
Wed Nov 21, 2012
Realtor.com seems to be fading into the Sunset. Self inflicted outcome.
My last encounter with them was reminiscent of those who we contacted at the newspapers. An arrogant, dismissive bunch who were completely out of touch with the value of the service they provided. They quite literally bit the hand that fed them. Overpriced, overbearing, over-the-top belligerence makes them a resource of last consideration.

They however are included in my communication with the consumer regarding the consumers advance to the buyer status.
1. Entertainment. (Zillow , Trulia)
2. Data gathering (Realtor,com, Remax)
3. Serious (preapproval, regional MLS consumer portal)
4. Committed (real estate professional sites, local MLS)

Like others have reported, I encounter not a single buyer or seller or agent who mentioned Realtor.com in any context.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420.4041
http://RealEstateMadeEZ.us
1 vote
Carmen Brode…, Agent, Scottsdale, AZ
Tue Feb 14, 2012
No. I have never received a lead from Realtor.com
1 vote
Roland Vinya…, Agent, Sprakers, NY
Mon Feb 13, 2012
Same thing. No leads. No inquires from other agents who have buyers. But I have bragging rights anyhow.
1 vote
Sam Shueh, , San Jose, CA
Fri Jul 4, 2014
Yes, however your listings on Realtor.com only show office phone number not yours.
0 votes
mine is from MLS not through advertising. The problem is a lot of sold properties are still listed there.
Flag Fri Jul 4, 2014
allan erps,A…, Agent, Pearl River, NY
Mon Jun 30, 2014
One month in to a 6 month discounted program & not getting much in the way of results but too early to tell as yet.
0 votes
Judi Monday,…, Agent, Green Valley, AZ
Wed Nov 21, 2012
Most of my advertising dollars are spent on Trulia and Zillow...REALTOR.com didn't produce much of a return for me.
0 votes
Mark Danoski, Agent, Berlin, NH
Tue Nov 20, 2012
You need to pay for an offered service otherwise you get no leads, with one exception: The listing agency is listed and maybe someone will go through the trouble of looking for you?
0 votes
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