#5 of 20
First you must understand who uses websites like Zillow and Trulia.
How far up stream are they?
What is the maturation process for these visitors?
When they decide to act, exactly what will they do?
Upon what will they base their decision to act?
Next, how does your preferered client fit into this 'profile'?
It is possible your preferred client will never be on aggregate websites to find actionable information.
From your own local research how are local buyers going about their house hunting.
Now, assess your purpose for being here.
1. Are you going to troll for leads.
2. Create relationships for B2B referrals
3. Use for validation platform.
4. Utilize as tertiary marketing venue meshed with affiliated efforts that feed your funnel.
Finally, you have a purpose. You know your target. All you need is the right appeal and memorable messge. You must apply ALL the best practices of marketing, even if they create conflict. The reason they are BEST practices is because they get results. Don't devolve into real estate agent plablium. And make sure all your responses can fit inside a Tweet, like I do! :)
Finally, finally, I love what Claudia Gravelle NM stated, at the very least, "IT KEEPS YOU RELEVANT!"
It is this princple that will make real pros understand a home seller only needs to have seven questions answered. The releveant answer to those questions assures the homeowner they've met the right person. But you do need to know what's behind the questions that are on their mind.
Finally, finally, finally, "Have fun!"
Trulia can and will accomplish the task for which you assign and feed.
Without clarity of purpose, it is just WISHFUL THINKING.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL