Do you use a laptop for all listing presentations?

Asked by CJ Brasiel, San Jose, CA Sun Mar 23, 2008

If so, what do you consider the "added value" is of your electronic presentation? Are there any factors that make you decide to use or not to use an electronic presentation? Sellers/Buyers: What will/does impress you most when meeting an agent/broker for the first time? Thanks in advance! CJ

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15
Demetrios Mi…, Agent, Englewood liffs, NJ
Mon Mar 24, 2008
Beyond the electronic presentation whicjh is nothing more than a format the most important thing you impart during your presentation is a feeling of empathy and knowledge that will allow you to gain trust.
Trust is always earned. Utilize whatever tools are needed however you should establish a baseline electronic template from which all your presentations begin, r egardless of property type, price or other criteria. Come to the mtg. early and prepared anticipate clients needs and listen more than you speak leave behind copies of your presentation ie. powerpoint projects.
2 votes
Frank Bailey, Agent, San Antonio, TX
Mon Mar 24, 2008
Sometimes the opportunity doesn't present itself for a laptop presentation and then you have to improvise. i.e. client not in the local area, then, you can submit it via email, some clients like to sit and view it on their own time.
2 votes
Melinda J. R…, Agent, Grand Rapids, MI
Mon Mar 24, 2008
CJ, call me old fashion, but I don't use my lap top for a listing presentation. It surely is not for all clients. So far I have never lost a listing because I wasn't high tech enough. I have an awesome binder put together that has a page for any objection any seller could ever come up with. It works well for me. Knowing your presentation inside and out is what counts no matter if you are using a binder of information or your laptop.

I hope this information helps! Best Wishes!
Web Reference:  http://www.gomelinda.com/
2 votes
Berdine T Ja…, , 11001
Wed May 6, 2009
I believe that the laptop is a highly useful tool when making a presentation to a client. The laptop is without question a great visual aid, I would also try to utilize its use whenever possible, I find that while not all clients may prefer this, the advances in technology have caught on in so many areas, that many clients are begining to prefer the "high tech" approach when listing a home, or even presenting to the prospective buyer. It is highly recommended where I work.
1 vote
Linda Ginex, Agent, Newport Beach, CA
Wed Mar 26, 2008
Hi CJ,

Funny you should ask...I've done both. I started out doing my listing presentations via power point. I never had a no. But then when my parents had their home listed in Tucson, the top producing agent used a listing binder that he left behind that referenced the whole listing appointment material and general real estate sections too. I thought that was fabulous and my parents LOVED it. They refered back to it several times.

I've basically since then taken most items off my power point and do a full paper binder presentation now. The sellers seem to really be impressed by it. Like I did with my power point, I can tailor it to my clients to make it personal. It consists of approx 40 colored pages in a neat little 1/2'' binder with their home on the front. I don't feel as though this is the first thing the sellers toss after I've sold thier home which is good. I like having a presence in the home after I have left.

As far as keeping it high tech...so much of my marketing centers around the internet so as long as I make this very known to the sellers, they seem to truly believe that I'm a techie. I have yet to have a seller say "Where's your laptop?"

Do what feels the best for you.
1 vote
Marina Kocian, , Scottsdale, AZ
Tue Mar 25, 2008
CJ,
Sometimes I use my laptop for listing presentations,
I find it usefull, I stay focus. However sometimes I don't.
It all depends, go with what you feel comfortable
Web Reference:  http://ownyourhomeaz.com
1 vote
Dallas Texas, Agent, Dallas, TN
Tue Mar 25, 2008
I love my lap top with an air card. I have immediate access to any info. for listings or for my buyers. I could never imagine being without ONLY wished I purchased one years ago.
Web Reference:  http://www.lynn911.com
1 vote
Ute Ferdig, Agent, Auburn, CA
Mon Mar 24, 2008
I usually have my laptop with me and will pull it out if I feel that it would be helpful to demonstrate something, but for the most part, I don't rely on it heavily for the listing presentation. I have a broadband access card which I have found helpful for those situations when I want to show something that requires Internet access. If someone is really interested in seeing how the Internet marketing works, it's helpful to be able to demonstrate it. Most people seem to be happy with seeing in just on paper.
1 vote
Pam Winterba…, Agent, Danville, VA
Sun Mar 23, 2008
CJ

It depends on the client and their sophistication. Some prefer my power point but others want to touch and feel paper.

I do ask the client what their preference is. If I am touting how computer and internet savy I may be then I need to have it available.
1 vote
Richard Rawd…, Agent, Southampton, NY
Sun Mar 23, 2008
Only for really important listings. Sometimes it is overwhelming to do a power-point presentation. I save that for the customers and clients that are really technical electronics people.For my regular presentations,I put together a really informative listing package that I leave behind. I also do a pre-listing consutation with all my perspective customers. This enables me to zero in on their specific needs.I am able to tailor each presentation for the stongest presentation possible customized for that particular customer.
1 vote
Richard Rawd…, Agent, Southampton, NY
Sat Jan 9, 2010
Great question...With that being said,it depends on the situation. Buyers and sellers expect different things from us.In the Hampton's,NY.where I conduct my real etate business, I always make a listing presentation booklet. 1 copy for the customer,and 1 copy for me.This way I walk them through the process of selling their home.I also have a powerpoint presentation loaded on my laptop, just in case I need to blow them away with the features that come along with a PP presentation.I find on the higher end homes, they need to be dazzled with a PP.The under $ 1 million customer is not as sophisticated,and really wants to hold the information in their hand.I believe the a pre-listing consultation leaves no doubt in my mind in which direction I need to focus on.This is a case by case effort every single time. Which ever way you deceide to go,make sure that all your i's are dotted,and your t's are crossed.Being propfessional makes you stand out from your competition.
0 votes
Debra (Debbi…, Agent, Livingston, NJ
Fri Jan 8, 2010
I'm glad to see I am in good company - I don't use a lap top for my listing presentations. I market on the internet like crazy, but I prefer a less high tech approach in person. I don't like to feel as though I am a teacher again - teaching a class using a slideshow. I like a less formal, more relaxed approach with paper and colorful pictures! :)

I use a binder ( 2 actually) that I put together and personalize for each appointment. I put it all in a folder - throw in a few pads with my picture on them ( lucky sellers )....sit back, and go through the process step by step.
I leave it all behind for them to look over at their convenience.

I have dealt with yuppies from Wall Street and kindly grandmas moving to retirement homes - no one seems to miss or look for a lap top.

In my opinion, the content of my marketing plan outweighs the manner in which it is presented.
So far it's been working for me.
0 votes
Mack McCoy, Agent, Seattle, WA
Fri Jan 8, 2010
No, I don't.

I use paper, I let them hold it in their hands and pass it back and forth and write on it.

A book by Edward Tufte, called, Beautiful Evidence, convinced me not to use PowerPoint for presentations.
0 votes
Matt Johnson, , Kirkland, WA
Fri Jan 8, 2010
I've always been a fan of a PowerPoint presentation along with a binder that they keep.
PS: What are you guys's thoughts on a ListingPresentation on an iPhone?
Maybe even showing all the online marketings live?
Web Reference:  http://www.ListingMoves.com
0 votes
Battery007, , New Albany, OH
Fri Jan 8, 2010
so,i think it depends on circunstances.sometimes i receive a electronic presentation interesting,maybe i want to see and might hace a nice shopping,but when i get a boring one,i feel too bad.and delete immediately.i am salesperson.selling laptop battery.I like to chat with my clients so i know they favors.and then we can have nice communication

Dell xps m1530 Battery
http://www.global-battery.co.uk/laptop-batteries/dell-xps-m1…
0 votes
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