You bet I do!....Pay for leads.----
Was it worth it? Not in the way you would expect.
A few examples. Paying Trulia.
It took all of 3,211 nano-seconds to realize all advertising on Trulia benefits the listing agent. The listing agent soon realizes, they don't need to pay to benefit! It's a broken business model.
Yes, I have made money via Trulia
Market Leader: Observing consumer responses on ML revealed the REAL indicators to monitor. These indicators work in ANY marketing arena. Yet another marketing company spewing "Gotta respond to inquires in 3.1 nanoseconds." ReALLY? Just how does that work when you are taking care of the people who are ACTUALLY paying you?
Yes, I have made money via Market Leader.
Realtor.com - Yep, paid them and stopped.
I truly don't recall the last time a buyer stated they are using Realtor.com as a home find resource...I always ask. A broken lead model whose only benefit is 'smoke and mirrors' to get listings.
No, never made money via Realtor.com
Lead Street - This has proven to be a more effective resource....if the right squeezes are in place.
Still in use, Yes, I continue to make money via Lead Street.
Hey, what about the real estate publications?
Moral to the story: It is worthwhile to purchase leads IF you know the trigger event AND have conformed your message specifically for the trigger event. When you know the trigger event, an agent WHO IS NOT ASLEEP AT THE WHEEL will have an 'Ahhh Hah' moment and understand they can do the same thing for 1/10th the cost and realize conversion in the upper 30s instead of in the 7% range. ALL of us already have those resources at our finger tips.
Sometimes you need to write a check or two to see what others are doing. Realtors would be well advised to scooch up close to SalesForce, SugarCRM or ListingGrabber to catch a glimpse of the pivot that well underway and will leave all those companies in Stuarts list, and the subscribing agents, orphaned on a remote island.
Since we are all right here on Trulia. focus on what TRULIA is doing to market themselves (not the agent) and the curtain will pull back a little, then visit those companies I mentioned. If you mention my name they will know what you are looking for.