We tour as an office to see our own new listings and then have broker open houses on two other days each week for agents from other offices. I always tell sellers it's every bit as important to get agents into their property as it is buyers. It's the multiplier effect - every agent is working with multiple buyers.
I love broker open for giving the property as much exposure to the buyer agents that are active as possible. It is also helpful to get the price feedback and suggestions the other Realtors freely give. I say "Yes" to Broker Open!
The bottom line is when trying to get a home sold, you have to pull out all the stops. The kitchen sink approach is in order:) So yes, I think there is a lot to gain from Broker opens.
Much Success to You!
Kawain Payne, Realtor
One should expect the agents from your office to attend. If they don't put a bump on your brokers head.
Second, you need to attract area agents who are active in that area. You will find working with a title company to promote your brokers open to be very beneficial. Why limit the open to professionals?
Third, "Feed them and they will come."
Fourth, more will come if there is critical mass. Call those agents with listing in the community. The more homes open in the same community, the bigger the crowd. You should volunteer to create the flyer with all the open houses listed/with agent name and menu.
FIfth. Be sure to include questions regarding condition and observations that may improve marketability. Pricing comments are too often viewed as agent collaboration in the home owner beat-down on price.
Finally, send out focused thank you notes. This value will become apparent later. It follows the instructional principle:
tell what you're going to tell them,
tell them what you told them.
THEN they remember....and that IS the purpose of the Brokers Open.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL