Alex, all lead generation systems work! However, they nearly NEVER work in the manner the sales representative suggests. Be aware, the rep is selling smoke if they ever say, "Just one sale and it pays for itself!"
You must, discover for yourself who is participating in the playground of the lead aggregator.
For instance, if you pay Trulia for leads, who is actually playing in Trulia's back yard?
What is the pathology of a Trulia user?
Where is a Trulia user in the decision making process.
The answer to all of these questions are found in the Q&A sessions, not from those wanting to separate you from your money. Know what you are buying and you can exploit it to your advantage. This rarely conforms to the profile presented by the sales rep.
Based on your personality, temperament and resources, you can profile the type of business you are able to develop. A word of warning, the further your process is from direct contact with the consumer, the less effective and more costly the system will eventually become. As you will find, there are those in every lead generation program who prosper and those who find them worthless and worse....time holes. There is a real reason for this great discrepancy. The reason is, there is not automatic system, they all require a commitment to implement them fully, not 50% or 85% but 100%. It is always the last 5% that exposes the gold.
It boils down to, 'What are you willing to do." Too many agents are infected with the IDWDT syndrome and consequently, find themselves with very little business, lots of overhead, and clueless about what has gone wrong. If you are free from the "I Don't Wanna Do That' plague, you will not need to send even one penny to a lead generations company.
IDWDT syndrome has symptoms easily identified. This syndrome is behind words that sound similar to this. "Door knocking cheapens the image of real estate professionals." "Cold calling is an intrusion into another's privacy and I wouldn't do it!" 'Door dropping is what cheapsters do to get business, I'm a professional!" and my favorite...truly favorite.... absolutely most very favorite is, "You don't see attorney's doing it!"
It boils down to what you have the most of, time or money. Your best lead generation is yourself. The further from you, you go, the less effective and more costly it will become. The choice, of course, is always yours.
Best of success in 2012
Palm Harbor, FL