This is a general statement and not directed to any one person here---
This subject really has my attention now. I love the way some of you say that its beneath us (you) and that its not respectable, etc. OK so your great internet presence is doing OK for you. Cool for you. Whatever floats your boat and makes money for you. The question here is does cold calling work? It does indeed. Having a lot of experience with webmastering, engine placement, etc I could out 'internet presence' many of you. Give me a topic and Ill have it in the top three on the first page of Google within 24 hours. For a while googling my name produced over 70,000 page references! I dont use a 100th of what I know to do that because I like old fashioned human interfacing. Now, this isnt to say that there is anything wrong with you not cold calling---its also not to put you down for doing it that way, so Im surprised at the negative and even derogatory responses by some of you to those who think its a good idea.. It just makes you sound like you think your stuff dont smell. If you do something and a potential customers perception of you is that of a beggar who doesnt deserve respect---YOU have not done it correctly. Open your minds to all possibilities. If cold calling/doorknocking is not for you, it doesnt mean you have to put it down so harshly. It DOES work.
Consider this---Lets pick a 3 mile radius around your office. You work at your chair all day to develop your great internet presence and Ill be mailing, doorknocking, some phone calling and then FOLLOWING up on all that. Ill bet you $1,000 in this public forum that after 2, 4 or 6 months, an independent door to door survey showing the people five names of local real estate brokers including yours and mine will have me outranking you by a mile.
I almost pulled back a little because times are different and many people dont feel like selling in this market. Then I thought of all the people in trouble out there. The many who need loan mods and short sale help. This is a HUGE arena now and yo are going to get more out of people when you are in their faces and have developed a personal trust. Its easier to talk to a trusting face than admit in the internet that you are in trouble.
You want proof? I do BPOS. HUNDREDS of them. Could do them 24/7 if I had time because there are so many. I know investors who mail to people in default. Their response ratio is poor. Not only that but they are cussed out on the phones, by email, etc. Within a few minutes of speaking to an owner, Im given their entire history and am almost begged for advice. Almost every one of them. I would not have been received this way if I just mailed a card or had a great website that said 'I help with short sales'.
Ive given you guys some reasons why personal contact marketing works and there are many other ways to make it work. Yeah, Ive had some doors slammed in my face but so do you 'internet presence' people!! You just dont realize it. I see the door....you dont see the mouse click when they close your website.
Thats it for me here. Open your minds, folks.