2615 ADVERTISING REQUIREMENTS
2615.1 Advertising real property in any communications medium, by persons licensed under this chapter, is subject to the disclosure, agency, and duty requirements of this chapter, the Act, the District of Columbia Real Estate Licensure Act of 1982, effective March 10, 1983 (D.C. Law 4-209; D.C. Official Code Â§ 42-1701 et seq.), as amended, and any other applicable District or federal law, rule, or regulation.
2615.2 Institutional advertising may not contain false or misleading information.
2615.3 All advertising shall be under the direct supervision of the principal broker or supervising broker and shall be in the name of the firm. The firmâ€™s licensed name shall be displayed clearly and legibly on all advertising.
2615.4 Individual licensees shall not use a nickname in any advertising medium.
2615.5 Online advertising, including e-mail, web pages, message board postings, instant messages, chat, or any other method of communication that may be transmitted over any computer network, is subject to the requirements of this chapter, 17 DCMR Chapter 27, the Act and the District of Columbia Real Estate Licensure Act of 1982, effective March 10, 1983 (D.C. Law 4-209; D.C. Official Code Â§ 42-1701 et seq.), as amended.