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Nicholas Pol…, Real Estate Pro in Hammonton, NJ

Can facebook be used as a form of advertising in NJ?

Asked by Nicholas Polito, Hammonton, NJ Wed Oct 20, 2010

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Certainly, as long as you follow all the appropriate real estate advertising rules of the Real Estate Commission and the ethics rules of the NAR.

Good luck!


Marc Paolella
Relocation Director/Appraiser
Century 21 Joe Tekula Realtors
Phone (direct): (973) 584-4235
Coolest map-based home search:
0 votes Thank Flag Link Wed Oct 20, 2010
Lightly integrating it into our personal page is probably the best thing to do, since most of your business developes from your family and friends. Facebook is a place to socialize not reserach real estate, so if you can find a way to socialize about real estate on their you'll be in good shape, but I wouldnt spend any money to advertise on there. Hope this helps :)
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1 vote Thank Flag Link Wed Oct 20, 2010
And don't forget the Fair Housing Laws, also...

1 vote Thank Flag Link Wed Oct 20, 2010
There is an area on Facebook called Marketplace and you can place your listings there.
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0 votes Thank Flag Link Wed Oct 20, 2010
I advertise all my listings on my facebook page. I do it lightheartedly, "Look At My New Listing!!!" sort of thing. but we use a tool here that allows us to share our virtual tours on facebook and I always share them. It can't hurt and it might help! and some people just plain enjoy looking at houses! My friends do view the tours and comment on the listings. You never know who might know somebody who might know somebody. And I use Linked In as well. You might want to put something like "Hey Everybody, look at my new listing on XXX, I will be doing an Open House this Sunday from XXX to XXX, stop in and say hello!" Other people talk about their careers on facebook, why not you?
0 votes Thank Flag Link Wed Oct 20, 2010
If you are a REALTOR and a member of, you can download a widget that will showcase your active listings on your facebook page. I would advise not to bombard your facebook contacts with posts about real estate, because some people might block you from their feed. However, an occasional plug, or photos of a great new listing, or tooting your own horn a bit, should be okay and maybe even helpful for your business. Good luck!

And by the way, LinkedIn is another business network site that features a status scroll similar to facebook.
0 votes Thank Flag Link Wed Oct 20, 2010
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