Question Details

Tracy Hoyt, Real Estate Pro in Valrico, FL

Besides a property search.....what type information are you including on your business websites?

Asked by Tracy Hoyt, Valrico, FL Sun Nov 17, 2013

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I have a section dedicated to our quarterly sales report from the MLS, people love it.

1 vote Thank Flag Link Mon Nov 18, 2013
Wow, Brian provides a lot of good ideas...and I'd like to add, testimonials sell! People want to see that other folks have had a good experience with the agent they are choosing. Buying a home is probably the largest single purchase they will make in their lifetime. Buyers want a trusted guide who can help them through this process. Because most people start their search online, it is important to target your website to what buyers are looking for. NAR studies show that of all the skills and qualities that they look for in an agent, honesty and integrity are the most important. Including a testimonial page with comments from your previous customers can go a long way toward demonstrating that you value these qualities.

Good luck!

Carol Claudon
CENTURY 21 Top Sales
Seminole, FL
1 vote Thank Flag Link Mon Nov 18, 2013
I'm creating a video course titled "7 Deadly Sins Buyers Make When Shopping for Plymouth, MI Home". There will be an email opt-in form for that.

I'm going to start taking pictures of my town and will post them to Flickr and then upload the photo stream to Wordpress so that there is a photo section of the site.

My site was originally a blog where I would give my opinion on all of the new homes that came up on the market. I've recently converted it so that it's ready to become a Video Blog. I'm in the process of converting one of the bedrooms in my home to a small video studio where I will shoot video of me actually talking about the homes instead of just writing a blog post about them. I'll add the video to the top of the individual listing there's that.

Really, that last part is going to take the most time and have the most punch. I never understood why Realtors would bother creating content on their site giving interior decorating tips and other stuff that really isn't of significant interest to their visitors. I think it's just because you're "suppose to update" your blog consistently and so they put SOMETHING up. Same thing goes for putting up boring market statistics. You might tell yourself that the info is going to position yourself as the agent that really knows what's going on in the market when, in reality, the visitor just sees you as boring.

The primary mission of your website is not to be helpful or offer a convenient place to search for homes. There area millions places that do that better like right here at Trulia. The biggest goal of your site is to create a bond with your visitors so that they Know/Like/Trust you to the point where they choose you over someone else when doing business.

To get a very clear idea of how the writing should look for an effective site, visit

Go back and start reading the posts in 2005 (when he really started getting good with the blogging) and read everything from there. It's a site about how to Invest in Michigan real estate. I lived in Washington D.C. and was moving to Michigan and knew a year in advance that I would sign up for this guy's private coaching group because of the bond this blog created. Why? Because it's charged with personality. At it's peek, this guy had a group of 250 people paying on average $150 p/month for membership benefits. That's $37,500 p/month worth of revenue and he was probably keeping about 85% of that.

It all came from that blog. I'm sure that anyone can replicate what he did there in regards to local real estate.
Web Reference:
1 vote Thank Flag Link Mon Nov 18, 2013
Brian, I am so impressed with the information and ideas you have provided I have saved this information for further reference. Thanks for sharing.
Flag Mon Nov 18, 2013
Contact forms and community information
1 vote Thank Flag Link Mon Nov 18, 2013
Information about Amanda and myself.
Testimonial videos.
Articles for both buyers and sellers.
Our contact information.
0 votes Thank Flag Link Mon Nov 18, 2013
All of these things plus the main communities in which I specialize.
Flag Mon Nov 18, 2013
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