Any suggestions on the value of "virtual staging" of a vacant property to let prospective buyers visualize the potential in an empty space?

Asked by Kris Plechaty, Menomonee Falls, WI Sun Sep 11, 2011

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12
Phil Rotondo, Agent, Melbourne, FL
Mon Sep 12, 2011
Hopefully you'll get something more than a virtual sale from virtual staging.
Web Reference:  http://www.321property.com
2 votes
Spotless Age…, , New York, NY
Wed Jan 25, 2017
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0 votes
Dennis Miller, , Austin, TX
Thu Sep 15, 2011
Hello Kirs,
Being the original Virtual Stagers, we've helped thousands of realtors and home owners sell their vacant listings all over the world. Primarily because we have a flat rate, don't charge for alterations and have become the low cost alternative to actual staging in which any realtor can utilize our service, even the part-time realtors.

Our goal is not to deceive, but simply stimulate the potential buyer's imagination while providing a valuable selling tool for the realtor. Every picture we do has a watermark stating "Virtually Staged" to avoid confusion and disappointment to the buyer.

We pride ourselves on being the first listing in google and stand behind our values.

Here's more info about us:
http://virtualstagingsolutions.com/about/

Best,
Dennis Miller
Co-Founder
Virtual Staging Solutions
0 votes
Pacita Dimac…, Agent, Oakland, CA
Tue Sep 13, 2011
Here's a link to the San Francisco Chronicle article about virtual staging http://articles.sfgate.com/2009-07-19/real-estate/17218926_1…

From there, you;ll see information about some of the stagers

Here's one whose gallery you can look at

http://virtualstagingsolutions.com/gallery/
0 votes
Melia and Ol…, Agent, Rancho Santa Fe, CA
Tue Sep 13, 2011
I think clients expect to see the home as portrayed on the photos, so imposing virtual furnishings could cause a negative reaction....however I'm willing to learn more about it. Do you have a link or example?
0 votes
Akil Walker, Agent, Upper Marlboro, MD
Tue Sep 13, 2011
Kris,

thanks for the response. do you have an example or site i can go to take a look?

thanks
0 votes
Annette Law…, Agent, Palm Harbor, FL
Mon Sep 12, 2011
Kiris,
You have identified an issue of critical importance. When a buyer stands in a room and asks, "What would I do with this space?" they become challenged to justify such a purchase, over extra space!

Like Patica, I have found easels that demonstrate the space being used to enhance quality of life is essential.
Virtual staging will prove to be of value when you realize what home buyers are evaluating when they spend hour after hour looking at home images. There are other options that meet this need. Virtual staging is very reasonable alternative.
0 votes
Kris Plechaty, Agent, Menomonee Falls, WI
Mon Sep 12, 2011
Thanks for the info thus far!

To answer Akil: virtual staging allows images of furniture (couches, tables, beds, window coverings, etc) to be virtually superimposed on a picture of a vacant room. This is typically done by companies with the appropriate software and a library of "furniture" in their virtual warehouse; you submit pictures of your vacant room(s) to them, they add the furniture and submit them back to you. You can then post them on MLS, print them out, etc. It allows potential home buyers to see how the space could be used! From my research, this service is not cheap...but it still could be less expensive than having to buy furniture to stage the property.

Pacita: I like your idea of blowing up the printed images, and displaying them on an easel in the space. This requires a lot less time and energy than hauling bed, couches, tables and so on in an out of a vacant property! Also, if the home seller does not have access to "extra" furniture just lying around to stage a property, there ends up being additional expenses incurred to go out and find all of these pieces.

The reason I posted this question is that I have a home listed that has an unusual layout (an older home that had a couple of additions). Showing agents (and their potential buyers) have commented on the layout, and that their buyers can't really envision how each room could be used (I know...lack of imagination on their part...but some people just can't see the potential in an empty space). My sellers don't want to haul furniture back into the home...so I thought virtual staging may be an option. Just trying to get the opinions of agents who have worked with this technology...either successfully or unsuccessfully!!

Thanks again for all of the input!!
0 votes
Pacita Dimac…, Agent, Oakland, CA
Mon Sep 12, 2011
We should remember that the people aren't buying the furnishings --- and what we're doing with staging is to suggest how it could look.

I've used it for a house whose owner didn't want to spend a penny. I posted the virtual staged photos on the MLS. And at the property, Meanwhile, at the house, In each room that was staged,, I put easels with a blown-up picture of the virtual staged room --- and titled it "Use your imagination" or "This is how it could look" etc. A lot of people lack the imagination gene, so we have to help them along.

The response by people who came through the open house? Quite favorable, actually. Some of them didn't complain that the house was empty. And several couldn't even tell it was virtually staged.

But choose your virtual staging company. I used Virtual Staging Solutions, http://virtualstagingsolutions.com/gallery/

I also used them to advertise vacant units at our four-plexes, and did the same thing. (easels with photos in each virtually staged room).
0 votes
Mack McCoy, Agent, Seattle, WA
Sun Sep 11, 2011
There's not enough value there. Skip it.
0 votes
Dan Tabit, Agent, Issaquah, WA
Sun Sep 11, 2011
Kris,
I've seen virtual staging and I'm not impressed. Basically, furniture is superimposed on pictures of a vacant house. My main concern is that the pictures online and on flyers set an expectation that allows for disappointment when actually visited.
Personally, I'd rather allow their imagination to put their furniture in the vacant house or do lite staging with a few pieces.
0 votes
Akil Walker, Agent, Upper Marlboro, MD
Sun Sep 11, 2011
I am not familiar "virtual staging" on existing vacant property. Are you doing drawing/picture of what the property could look compared to the actual empty space of its current state?

I am curious to see others answers.
0 votes
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