Agents please provide some feed back on my listing: 361 Memory Ln Santa Ana, CA 92705

Asked by Brandon Yager, Fresno, CA Sat Feb 15, 2014

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Steve Colvin, Agent, Laguna Niguel, CA
Thu Feb 20, 2014
I agree with Thom on photos. The photos appear to be taken with phone. I would recommend hiring photographer. Its really not that much. Remember, the first time anyone sees this property will be on the internet searching for homes so its crucial to have excellent photos.

Good luck

Steve Colvin
Premier Ca Realty
1 vote
Steve - The MLS shows this Listing was CANCELLED on 2/18 @ 10:26AM ! I guess it's tough to work a Listing in Santa Ana from Fresno :-)
Flag Thu Feb 20, 2014
Thom Colby, Agent, Irvine, CA
Sun Feb 16, 2014
Brandon, I'm originally from the East Coast so I may be "blunt" in my comments - apologies in advance.

On the positive side, this is the only active listing at this time in this development - BUT that does not suggest the seller can get an inflated price. The price is just too high and there's no getting around it. I'm also not sure any units were built in that development at 2,300 sq.ft. and the most recent comp sold in December at $215 / ft. (2,250 ft) after 290 days on market. I think the monthly HOA may be understated. As you likely know, this development was built in 2007, 2008 & 2009 and then took several years to sell out. e.g., your listing was built in 2008 but not initially sold until 2011 - so it was already 3 years old when it was "new".

As for the photos - they look like the owner took them with a cell phone and couldn't be bothered enough to pick-up and De-clutter before taking them. For a property that's 2,300 sq. ft. it looks mighty small based on the current photos.

I see this is a Limited Service Listing - have you actually been to the property since you are located in Fresno? Maybe showings should be "Accompanied" so the property can be picked-up prior to showings - or - show the owner what it should look like before showings and tell them it must be this way for every showing.

Here are my suggestions;
1) Drop the price below $500K;
2) Better Photos ASAP;
3) Check on the GLA and the monthly HOA to be sure they are both accurate.
4) Remove the price requested for the appliances from the MLS - it can be "Negotiable" - When a very high price is placed on appliances, it gives the perception that the seller may not be negotiable on the house!
5) Co-List with a local Broker who can offer assistance and a local presence.

Increasing the Coop Commission was a nice "gesture", but it will not sell any overprice property that shows poorly.

Best of luck !

Thom Colby
Broker / Owner / Realtor
0 votes
Victoria Alw…, Agent, Yorba Linda, CA
Sun Feb 16, 2014
I see that you are trying to show the seller the importance of staging, curve appeal and professional photos. Let us know if this was effective for your seller.

Victoria Always, REALTOR
0 votes
Carlos Moral…, Agent, Irvine, CA
Sun Feb 16, 2014
Hey Brandon, First of all Congrats on the listing, I hope you can sell it.

I think the price is not too far from reality, I would probably suggest a 30k reduction, but it will depend on how motivated is the seller to sell and how much activity are you getting on it.

Just keep in mind that anything in the 500k probably will target move up buyers and not really first time home buyers specially with new lending guidelines.

Good Luck
0 votes
Brandon Yager, Agent, Fresno, CA
Sun Feb 16, 2014
I love honesty, Anyone else care to comment on price? Local Agents... thank you all to your comments
0 votes
Jackie Gibbi…, Agent, Mission Viejo, CA
Sun Feb 16, 2014
Brandon; I showed your listing to a client a week ago. But I only just now took a hard look at your photos. The home has an incredible, open feel, a great floor plan, nice decor and showed neat and tidy. However, your listing photos, the buyer's first impression, are pretty terrible and do not do the listing (or your client) any justice. Your client had the home neat, tidy, lights on, music on, etc. when we saw it. You should spend a couple bucks and hire a professional photographer to take photos and showcase the home properly. This is what I do, and it makes a huge difference. That way you won't be asking questions like this on Trulia.
0 votes
I have clients that I needed help to get the message across to! I appreciate your feed back thank you.
Flag Sun Feb 16, 2014
Annette Law…, Agent, Palm Harbor, FL
Sun Feb 16, 2014
Brandon, this is a TERRIBLE presentation of the real estate. My assessment leads me to believe that you suspect the owner has no intention of selling, therefore, going the extra mile is one mile too far.---------------If I thought the owners motive and purpose for selling was valid, and they truly intended to sell.....* I would have made the beds--------*I would have removed the stuff in the bath.......* I would have prepped the kitchen.......* I would have made those folding chairs invisible get the point.
0 votes
Thank you for your feed back, Great Advice!
Flag Sun Feb 16, 2014
Thank you for your feed back! great advice..
Flag Sun Feb 16, 2014
Phil Rotondo, Agent, Melbourne, FL
Sun Feb 16, 2014
No comment .
0 votes
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