Agents - do you use a personal real estate web site and, if so, what percentage of your business can you attribute to originating from the web site?

Asked by Tim Cahill, Arlington, MA Fri Jul 16, 2010

If you work for a firm that has a firm-based web site, do you get much business from it? A recent NAR survey indicated that most agents actually attribute very little business originating from their web presence, which I find to also be the case. I'm wondering if it's the same for most other Realtors as well.

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9
Thomas Tolbe…, Agent, Savannah, GA
Sat Jul 17, 2010
BEST ANSWER
Hi Tim,

I have a website separate from my company website and it generates upwards of 50% of my business. You can't just stick up a website and expect prospects to just happen to find it.... it takes a lot of work. Using the right SEO and links pointing to your website from as many places as possible will give you a major increase in web traffic. Once they find you you need to have a way to capture there information, find out what they are looking for and then follow up! Many buyers are looking to be 6 months plus down the road so a system for maintaining contact is crucial! I would be happy to offer you any advice I can....feel free to contact me directly.
1 vote
Tom and Joan…, Agent, Boston, MA
Sun Jul 25, 2010
Tim:

I use a basic rls2000 website which I have jazzed up myself. We do get hits on our website, but mostly because we have made it visible to the home buying and selling community. You can not expect the site to gain a presence on it's own, but through blogging and social media we have been able to generate business. We would attribute about 20% of our GCI from our personal website. If you would like to discuss further, please feel free to contact me. Best
1 vote
Annette Law…, Agent, Palm Harbor, FL
Sat Jul 17, 2010
Tim, the others who have responded said it well, a personal website is important (if properly constructed) but of greater importance are the feeder systems supporting the website. If you don't feed it with time or money, you'll simply have a web site, not a business source.
Remax.com generates about 40% of my business. Realtor.com about 30%. Referrals and g&g are the balance.
1 vote
Judi Monday,…, Agent, Green Valley, AZ
Fri Jul 16, 2010
I have a personal website that is generating about 50% of my business. But you need to understand that it isn't the website that is driving the business but the effort behind it getting up in the search engines. Plus simply putting up a website is not enough--content is king, and that content must be fresh and your website must be "sticky" to keep Buyers coming back for more. There are a lot of bad agent sites out there--spend a little extra it's well worth the investment. I currently have 72 people signed up on my website most of them are receiving daily emails on listings that fit their criteria. My last "internet" referral just closed on a $400,000 house. It works and is definitely worth the effort and expense to be ranked high in the search engines.
1 vote
John Mondello, Agent, Prairieville, LA
Fri Jul 16, 2010
Tim,

Great questions and the survey is for the most part true. Congrats to Joe below. I believe his business to be the exception and far from the norm.

I became an agent part time for Keller Williams in February as I work in the military full time. KW offers a free agent web site and has a lot of great tools for optimizing your web site for leads, business etc. (all free). Like Joe, I have also spent a good amount of time on my website, plugging into the social media pipeline, blogs, etc. These are great and free ways to get exposure and generate leads. In 4 months of part time work, I've only closed 2 deals but I've got 5 listings, 3 of which came from web exposure.

Of course nothing beats good old facetime, but the web is low hanging fruit and for the most part everything you do is free! And since its hard for me to get out there, the web is one of my few methods for lead generating.

Check my site out if you want. Nothing too fancy but effective. My site ranks pretty high in google for a lot of key search terms. If you have any questions, I'd be glad to help youu in any way. Give me a shout and good luck

John J Mondello Jr, Realtor
Keller Williams
(225) 229-4411
"I find the house, you make it home."
1 vote
Joe Arnao, Agent, Sanwich, MA
Fri Jul 16, 2010
50% of my closings so far this year were generated from my site. This may not be typical as I spend much effort driving traffic to it.
1 vote
Elizabeth He…, Agent, Agawam, MA
Tue Jul 20, 2010
I get leads from my website, but most of them come from phone duty and referrals. The website is great for people doing research, though.
0 votes
James Gordon…, Agent, Hamilton, OH
Sat Jul 17, 2010
Tim I generate 3-4 closings a year from my site. For 175.00 a year it is not a bad ROI.
0 votes
Christine Mo…, Agent, Wilbraham, MA
Fri Jul 16, 2010
They say 80-85 % of people find their house online. Most people are redirected to my site from somewhere else like my realtor.com site. I have had two clients find me solely off the internet site.
0 votes
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