I agree with many of the sentiments posted below, or above, depends on how this shows up. There are alot of these companies out there that are buttering the bread so many ways. At the end of the day your still selling us back our own leads. What your selling is a click through. Most of the major franchises are doing the same. There continues to be the search for the perfect mousetrap of real estate leads. I applaud your motivation. I read the following on BloodhoundBlog:
Substitute the word mortgage for real estate and it explains my thought process pretty well....
In The Business Of Personal Relationships, Database Marketing Is More Effective Than SEO Marketing
By: Dan Green, TheMortgageReports.com, Post Archive, RSS Feed
Posted: Wednesday, January 30th, 2008, 10:57 am MST
Two years ago, NAR told us that 74% of people begin their home search online. What they didnâ€™t tell us, however, what percentage of those people write paper with the agent on whose site they began said search.
This omission is an important one. Just because a person starts online doesnâ€™t mean he finishes there. If youâ€™ve researched a product at multiple Web sites before making the actual purchase, you understand what I mean.
Every store except the last one was just a borrowed encyclopedia.
Click-throughs from a search engines are not â€œleadsâ€ and thatâ€™s why the NAR statistic is misleading. Until a reader engages the author personally, the click-through is only that.
A Web site visitor that registers for free search, free reports, or free seminars is not your client. He is a window-shopper taking home free samples. Heâ€™s a client when he signs, and never before.
Today, the Federal Reserve will do something to the Fed Funds Rate and if history is an indicator, my Web site traffic will quadruple. It happens every time. Itâ€™s because Iâ€™m so high on Google for the term â€œfed funds rate mortgageâ€œ.
Of the traffic from Google, not a single person will reach out to me for a â€œpersonal questionâ€ about their mortgage. Again, history is my indicator. I am the source of information of for a lot of people and that suits me fine.
Knowing that my clients would care about the same information, I have a planned email to my database that will do three things:
Explain that the cut in Fed Funds Rate will likely cause mortgage rates to rise
Introduce them to the concept of â€œwhy the Fed is taking a showerâ€
Point them back to my Web site for a full explanation of the â€œshowerâ€ analogy
This email to my database will generate new business. Once more, history is my indicator.
The last time I saw this was when I sent my â€œstick people in housesâ€ video on the same day the Fed dropped rates 0.750% out of nowhere. The email generated much more business for my team than did placing high on Googleâ€™s page rank.
When youâ€™re in the business of personal relationships, effective database marketing is far more productive than search engine marketing. The calls from my database are warm leads; Googleâ€™s leads are algorithmically cold.
Iâ€™m going prove that again at 2:15 P.M. ET today.