Most of my business right now is coming from my business networking group. However, I continue to do monthly mailings and internet exposure.
Right now I have started my own campaign to sellers. I did this once before it worked great. I start with a booklet of information to help FSBO's sell their home. It is compiled with information I have gathered and/or authored from my own experiences. I take it to an office supply to have it put in a plastic bound front and back cover. I send that as my first mailing. Then I make an envelope for each FSBO prepared with address and marketing material - usually about 6-10 weeks worth. I put a sticky note on each one that says, first mailing, second mailing and so on. I coincide that in my day planner marking first mailing and so on every Monday until the time frame is up. It takes about a day to get everything prepared, but then after that it is just a matter of dropping it in the mail every Monday.
I once had a neighbor call me and thank me for all of the useful information. She apologized and said, "I'm so sorry. I should have called you earlier. I have a very good friend who is an agent and if I decide to go with an agent, I would go with her. However, if I didn't have her, I would definitely have hired you because I can see by your marketing material and your scheduled information that you must be very good."
My past clients, friends and relatives always refer me to others as well.