This area is convenient to Wrightsville Beach. Schools are considered to be very good (not the very best in Wilmington but still in the top 10% or so). It is convenient to interstate 40 and some major area employers. As you stated, some neighborhoods offer relatively well priced homes. With these factors in mind it is a good location for working families with school age children. It is a desireable area for both renters and home owners. If you are looking to purchase for rental income this could be a good area. If you are looking for a place to live and those features are important to you it could also be a good area for you.
You are welcome to learn more about the area by visiting: http://homesbysasha.com/