I'm catching this question a little late. And hopefully you will get some info from this if your broker isn't already doing these things.
Ask them how they will market and ask specifics.
How many open houses will they hold. will they hold a brokers open house for you.
Will they put your apartment on the internet and on how many different websites. The companies website alone may or may not do the trick.
Ask them if they will do a video tour of your property.
Ask them if they will email and contact all the brokers in New York to tell them about your property
( I wouldn't ask how much they spend )
Ask them how they follow up with sellers on any feed back, offers, etc...
Ask them if they are aggressive or laid back ( if you care )
Ask them what type of marketing their firm does and where they advertise (aside from personal marketing the broker will do)
Ask them if they will market toyour building and buildings near by
I hope whoever you picked is all about internet marketing. No one goes to Paper Ads anymore, so if they aren't displaying you on dozens and dozens of websites, you aren't getting the right exposure.
Hope that helped.
Now to my fellow brokers here.
I am way too late on this, but I'll put in my two cent's anyway.
Love the conversation on REALTOR and REBNY. In NYC we don't have REALTOR, although some firms do belong to them, ex, Coldwell Banker and Century 21.
Someone below mentioned that the word REALTOR stands for the highest standards of ethics. I won't disagree with that statement, but what I will say is that so far any firm that I had to deal with that is not part of REBNY was a very unpleasant experience. Since my firm does not use MLS to advertise it's listings or search through them, it was almost impossible for me to get any useful information from these brokers who are on it.
They refused to tell me days on the market for the property and they refused to tell me their commission structure. Now I actually hear that MLS doesn't need to display the commission. ( I can't back that up, just something I heard from a fellow broker).
So please answer me this. From dealing with 6 different brokers who were not REBNY members, and getting the same run around ( bring in your client and we'll discuss the details after ). Who are they up keeping the highest standard of ethics with?