Unfortunately, HOA fees will always be included in consideration of the ongoing costs of ownership. The best defense is to fully understand all services/amenities that are included in the HOA fees, and be able to articulate how some of those costs may cover things that the buyer would need to pay for at another property anyway (i.e. water, trash, electricity, cable, internet, etc.). Beyond that, does a portion of the fees go into reserves, like forced savings to pay for surprise expenses in the future? If so, be sure to explain that, as well. At the end of the day, the way you may need to price the property in order to sell would be to determine what the "market" amount of ongoing ownership expenses (taxes, insurance, HOA, mortgage, utilities, water, trash, cable, maintenance, reserves, etc.) may be at comparable competing properties, and lower asking prices to the point where you can become competitive.