Get involved in your local Chamber of Commerce, Church, neighborhood association, school, ect. Run an ad in your local newspaper, I put mine in the sports section. Do lots of volunteer work. I had alot of response years back on a magazine that was geered to the homeowner with great articles, ect. That really got me started. I focused on a great older neighborhood and two other smaller ones. The extra mags i took to the hospital and drs. offices and set them out in the waiting rooms. After 2 years i stopped and i recieved so many calls from people that missed recieving it, even the drs offices. The cost was 0 to me. the inside cover and back cover was paid advertising by mortgage co. attorneys, ect.