Here is a recent article I just finished on that Subject:
Free Is Not Always Free
Help For FSBOâ€™s (For Sale By Ownerâ€™s)
Cashiers, NC, September 16, 2013: Many Homeowners today have turned to the Internet in an effort to sell their homes and to try to save on paying commissions. There are many sites that allow you to post pictures and list your homes. There are also sites that offer free information that you can use to help sell your home.
www.fhfa.gov is one such site that allows you to see the House Price Index. There is even a calculator where you can enter the cost of your home at the time of its construction and see how its value may compare to the current quarter. You can also visit www.buysellhomescashiersnc.com/registration/ to request a free evaluation of your home, see current market status in this area, and to get real time updates as they hit the market. Just remember, free is not always free.
I recently visited several web sites for FSBOâ€™s. While you can put your information on some sites for â€œfreeâ€, if you want it to be seen in the local MLS you can expect to pay around $700. Some sites then offer other services which goes through local brokers. These services can include advertising, a Comparative Market Analysis, and the list goes on. While you can pick and choose which services you want, by the time you finish and still pay a commission to a selling broker, you could have more invested than if youâ€™d hired an agent. Think, too, about advertising.
Every Brokerage knows that marketing is the biggest part of selling a home. Now, if you are very good at marketing, especially on the internet, and know about on-page optimization, site structure, and the likes, then you know it takes more than just putting up a listing or creating a web site to be seen. For example, I recently researched 2 local properties that are FSBOâ€™s. These owners listed them on FSBO type sites. I looked for 2 days to try to find these properties as a regular search. I could not find them and I knew what I was looking for. Of course, the owners know where their listing is located, but what good is that to someone that is doing a search?
In NC, most buyers pays no commissions. A Selling Broker will always serve their clients best interests and do all the leg work. As a result, it would lack sound reasoning for a buyer to forego having a Broker. Also, Brokers spend a lot of money advertising and making sure the properties they have listed are in front of as many eyes as possible. According to many statistics, most FSBOâ€™s eventually turn to a Broker in the end. Why? Because Brokers have the resources for marketing and they have buyer clients, thus their commissions. You might say itâ€™s a numbers game. The more people that you can get your home in front of, the better the success rate.
We all know the current economy has not been the best. This has been especially true the in the housing market. Still, homes are being sold. However, it takes a strong marketing plan and a knowledge of the current market to make this happen. So, ask yourself, â€œHow long am I willing to keep trying to sell my home on my own? How much am I willing to spend to market my home? What happens if I canâ€™t sell my home?â€ While we all want to save money, there may be better ways we can make money.
If you have the time and resources to invest in selling your home yourself, there is a possibility you may be able to save a little. But the time and effort you spend is costing you. Remember, Free is not always Free.
ABOUT THE AUTHOR: Rick Creel has been in marketing for over 35 years. He has helped local businesses increase their revenue and improve employee training. He now serves with Hattler Properties as a Broker in an effort to help stimulate the Real Estate market in this region. You can also learn more about Rick at: